A successful online marketing content strategy must involve more than just words on a web page. Standard, text-based website content is, of course, absolutely essential; but, there are other types of content, in particular visual, that must be included in your online marketing mix.
Visual content includes infographics (like this one!), high quality images, videos, SlideShare presentations, and so on. Anything with images and visuals!
We encourage you to check out this infographic from Kwikturn Media, which explains (with a visual) why visual content is necessary for online marketing success:
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I co-founded Core Online Marketing (formerly Core Marketing Strategies) after more than twenty years of marketing, sales and general management experience in a large corporate environment and with start-up technology companies. I use my expertise in business and marketing strategy development to assist small and mid-sized businesses grow through effective use of online marketing.
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