Video has become a powerful tool for businesses to market products and services, making it critical for your content strategy to incorporate this medium.
With a well thought out strategy, video marketing has the potential to:
- Improve search engine ranking. Google indexes videos that are frequently viewed and shared, meaning a successful video can make it to the first page of search results.
- Engage prospects. 80% of people remember video ads 30 days after watching them, according to the Online Publishers Association Europe. Almost 40% take some form of action after viewing the ad, including visiting the company’s website.
The following video marketing “cheat sheet” contains statistics that reinforce why you need to develop videos, where to promote them, and how to create video content that generates results:
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