Want to Help Small Businesses with Us?

The Online Marketing Coordinator role works collaboratively with all members of the Core Online Marketing team, partners, and clients to assist in various online marketing execution activities, with a heavy emphasis on coordinating client website updates and quality assurance. The person in this role must be able to provide internal client service to Core colleagues and support the client directly as assigned. As a coordinator, the successful person in this role must have excellent communication and organizational skills, be meticulously detail-oriented and have the ability to bring together people, information, and solutions as needed.

The Online Marketing Coordinator will report to the Director, Operations and Analytics Strategy and work closely within a team that includes the Account Manager, the Online Marketing Analyst, the Creative Manager, the Online Content Writer, and the Social Marketing Manager.

This is a full-time, work-from-home position with benefits.

Day-to-day Activities Include:

Website Updates

• Coordinate website content updates with our website development and website support teams. These can include adding new pages or products, making edits to existing content, improving website loading speed, and other technical SEO elements, etc.
• Coordinate with Core Team on project resources and timelines, as required.
• Onboard new client websites with our website support team.
• Ensure quality standards are met on all website update tasks.
• Monitor incoming web support requests from clients.

Website Development Support

• Work closely with the Creative team on website builds, focusing on communication and quality assurance.

Technical Support

• Monitor Google Search Console alerts and work with Core Team to implement fixes.
• Monitor technical SEO reports and make adjustments to websites as per direction from Core Team.
• Conduct keyword research.
• Setup advertising accounts, upload campaigns, and make adjustments as per direction from Core Team.
• Setup Google Analytics accounts and implement tracking.
• Make DNS adjustments as required.

Administrative Support

• Update existing client listings and directories to ensure contact information is accurate on an as-needed basis.
• Set Up new clients in CoreSuite, our internal marketing operating system.

Communication

• Coordinate with website developers, website support team, and partners (e.g. hosting providers) to complete website updates.
• Proactive communication with Core Team on task status.
• Ensure ongoing communication with Clients for input and approvals.
• Respond to clients and internal team within required response times.

Skills and Attributes You Must Have

• Strong communicator, able to organize thoughts and communicate concisely verbally and in writing.
• Excellent listener, able to fully comprehend what others are asking.
• Upbeat and positive attitude.
• Well organized, able to manage and complete tasks with minimal supervision.
• Thrives in a team environment.
• Taskmaster who thrives on “Getting Things Done” and completing their checklist.
• Not afraid to follow up with people to move tasks to the next step.
• Strong attention to detail.
• Working knowledge of Microsoft Office and Google Suite.
• Inquisitiveness and a strong desire to “Figure It Out”.

Preferred Skills and Knowledge

• Working knowledge of WordPress and DIVI theme.
• Working knowledge of Jira and Slack.
• Knowledge of HTML.
• Knowledge of technical SEO.
• Experience with Google Analytics, Google Ads, Facebook Ads, and LinkedIn Ads.

This is the ideal role for detail-oriented individuals with analytical mindsets who thrive on seeing the strategies they implement drive tangible results. If you love working with data, enjoy problem-solving, and are naturally curious, then this job is for you.

Reporting to the Director of Operations and Analytics Strategy, the Marketing Performance Analyst is responsible for crafting and implementing strategies that are tailored to achieve objectives and goals for Core’s client base across several industries. The Marketing Performance Analyst will spend the bulk of their time analyzing results against client objectives and goals, and advising the Core team on how to adjust strategies, shift tactics, and make improvements to reach tracked client goals.

Training for this role will be provided. However, proven analytical, research and organizational skills are prerequisites for this position.

This is a full-time position with benefits.

Day-to-Day Responsibilities

Data Monitoring & Analysis

• Analyze and interpret marketing data and KPIs across various channels.
• Collaborate with internal teams and third parties to provide insights and implement improvements.
• Schedule regular meetings to review results and develop recommendations.

Search Engine Optimization

• Develop keyword and site structure strategies.
• Collaborate with content, email, and social teams to achieve SEO goals.
• Stay updated on SEO, SEM, and online marketing trends and best practices.

Tracking Strategy

• Develop strategies for monitoring essential metrics across all marketing channels and tactics, including leads driven while ensuring accurate data collection.
• Set up reporting dashboards based on client objectives, goals, and KPIs.
• Monitor initiatives and identify opportunities to apply successful strategies to other clients.

Paid Search Management

• Develop strategies for paid advertising campaigns on Google and social platforms.
• Coordinate with Core Team for campaign setup and adjustments.

Internal Advisement

• Provide updates to internal teams on progress, shortfalls, and opportunities for improvement.
• Collaborate with team members to develop actionable recommendations for clients.

Required Attributes and Skills (Must Have)

• Mathematical Skills to work with large amounts of data from various sources.
• Analytical Skills to interpret data and present recommendations.
• Research Skills to uncover new resources and opportunities.
• Can provide feedback to others in a constructive manner.
• Ability to lead team meetings with clear actionable next steps.
• Open to receiving constructive feedback in a positive manner.
• Understanding of current trends and online marketing principles that impact customer acquisition and the customer journey.
• Ability to manage multiple client accounts and tasks with an effective resolution of conflicting priorities.

The following would be considered an advantage but not required

• University Degree or College Diploma in a marketing-related program.
• Up-to-date Google Analytics and Ads Certifications.
• Up-to-date understanding of Search Engine Optimization Principles.
• Paid Search Management Experience.
• Social Media Advertising Experience.
• Google Analytics, Tag Manager, and Webmaster Tools Experience
• Experience managing projects and tasks.
• Technical experience with websites (WordPress), Email, hosting, and server management.