This is the ideal role for detail-oriented individuals with analytical mindsets who thrive on seeing the strategies they implement drive tangible results. If you love working with data, enjoy problem-solving, and are naturally curious, then this job is for you.
Reporting to the Director of ...
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This is the ideal role for detail-oriented individuals with analytical mindsets who thrive on seeing the strategies they implement drive tangible results. If you love working with data, enjoy problem-solving, and are naturally curious, then this job is for you.
Reporting to the Director of Operations and Analytics Strategy, the Marketing Performance Analyst is responsible for crafting and implementing strategies that are tailored to achieve objectives and goals for Core’s client base across several industries. The Marketing Performance Analyst will spend the bulk of their time analyzing results against client objectives and goals, and advising the Core team on how to adjust strategies, shift tactics, and make improvements to reach tracked client goals.
Training for this role will be provided. However, proven analytical, research and organizational skills are prerequisites for this position.
This is a full-time position with benefits.
Day-to-Day Responsibilities
Data Monitoring & Analysis
- Analyze and interpret marketing data and KPIs across various channels.
- Collaborate with internal teams and third parties to provide insights and implement improvements.
- Schedule regular meetings to review results and develop recommendations.
Search Engine Optimization
- Develop keyword and site structure strategies.
- Collaborate with content, email, and social teams to achieve SEO goals.
- Stay updated on SEO, SEM, and online marketing trends and best practices.
Tracking Strategy
- Develop strategies for monitoring essential metrics across all marketing channels and tactics, including leads driven while ensuring accurate data collection.
- Set up reporting dashboards based on client objectives, goals, and KPIs.
- Monitor initiatives and identify opportunities to apply successful strategies to other clients.
Paid Search Management
- Develop strategies for paid advertising campaigns on Google and social platforms.
- Coordinate with Core Team for campaign setup and adjustments.
Internal Advisement
- Provide updates to internal teams on progress, shortfalls, and opportunities for improvement.
- Collaborate with team members to develop actionable recommendations for clients.
Required Attributes and Skills (Must Have)
- Mathematical Skills to work with large amounts of data from various sources.
- Analytical Skills to interpret data and present recommendations.
- Research Skills to uncover new resources and opportunities.
- Can provide feedback to others in a constructive manner.
- Ability to lead team meetings with clear actionable next steps.
- Open to receiving constructive feedback in a positive manner.
- Understanding of current trends and online marketing principles that impact customer acquisition and the customer journey.
- Ability to manage multiple client accounts and tasks with an effective resolution of conflicting priorities.
The following would be considered an advantage but not required
- University Degree or College Diploma in a marketing-related program.
- Up-to-date Google Analytics and Ads Certifications.
- Up-to-date understanding of Search Engine Optimization Principles.
- Paid Search Management Experience.
- Social Media Advertising Experience.
- Google Analytics, Tag Manager, and Webmaster Tools Experience
- Experience managing projects and tasks.
- Technical experience with websites (WordPress), Email, hosting, and server management.
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