TIMELY Online Marketing INSIGHTS
Reach New Customers with Online Marketing
There is a lot of talk these days about the need to diversify sources of revenue. The most effective and cost-efficient way to achieve this is through online marketing.
Don’t Fly Blind With Your Online Marketing
Analytics is a never-ending process. The market and competition don’t stand still; online marketing tactics must be continually measured and adjusted.
Is Your Digital Marketing Strategy Keeping Up?
With consumers relying on online resources, expectations for a seamless digital experience are higher than ever.
Does Your Website Suck?
With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through online research. As a result, businesses need to make sure their online presence satisfies the informational needs, and makes emotional connections with, prospective buyers.
Why You Need an Online Marketing Plan
Your prospects are using online research to educate themselves about their buying options, and part of their evaluation is based on the strength of your online presence. If it’s weak or nonexistent, this could be costing you potential sales.
7 “Must-Do’s” For Online Marketing Success
Determining how to authentically and effectively navigate today’s buyer’s journey can be daunting – but it doesn’t have to be. Here are 7 online marketing “must do’s” that can help you get started.
Take a Business Approach to Online Marketing
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business.
Online Marketing Frequently Asked Questions: When Will I See a Return on Investment?
“How long will it take to get results? How long will before I get a return on investment?” These are questions I commonly get from business owners who are considering an investment in online marketing. That’s completely understable. All of us want to make sure we’re spending our hard earned money wisely.
Your Business Development Process Must Support Today’s Buyer’s Journey: A Guide to Digital Marketing for SMEs
Why Digital Marketing Matters The buyer’s journey has changed fundamentally – where once people called you or visited your business to learn more, people now turn online to find the information they need to make an informed purchasing decision. Three quarters of the...