TIMELY Online Marketing INSIGHTS
How Long Will It Take to Get Results from Online Marketing?
“How long will it take to get results? How long before we get a return on investment?” These are commonly asked questions from business owners considering an investment in online marketing. And they are completely understandable. Businesses need to make sure they are...
4 Ways Technology Will Enhance Your “Customer’s Journey”
The rapidly evolving technological landscape has changed buyer habits and expectations, and this trend has dramatically accelerated due to Covid-19. Companies now universally accept they must adapt and shift the way they do business to be in alignment with today’s...
The 5 Steps of Online Marketing Analytics
Over the years we have stressed the importance of analytics. In this age of the digital buyer, it is critical to be aligned with informational needs and user experience expectations when prospects go online.
Growing Your Business through Employee Advocacy
Social media platforms are rapidly becoming an essential business development tool. Research shows that 86% of Canadians use social media to interact with businesses on Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other social networks. One of the best business development tactics you can employ using social media is employee advocacy.
Online Marketing – Think Strategically
There is no question that in this age of the digital buyer businesses must have a strong online presence and take advantage of readily available, powerful online marketing technologies. However, there is so much information, and for that matter misinformation, about...
Happy Holidays from Core Online Marketing!
The team at Core would like to wish you and your loved ones a happy holiday season! This past year was undoubtedly a challenge, and we’re grateful for all the support we’ve received from our valued clients, partners, and friends. We are very optimistic about what lies...
The Online Analytics Process: 3 Simple Steps
Online analytics is a never-ending process. The market and competition don’t stand still, so online marketing tactics must be measured and adjusted to adapt to changing realities. Data collection, reporting, and analysis must be part of your day-to-day activities if...
Social Marketing – A Powerful Business Development Tool
The growing influence of social networks has made “social” an integral part of the online marketing strategy. Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach.
How to Measure the Results of Your Online Marketing Activities | Part 2
In our previous post in this series, we talked about analytics tools that businesses can use to measure the impact of their online marketing activities. Today, we’ll explain how to develop your analytics strategy. As with any marketing or business strategy,...