Welcome to the core BLOG
For most organizations dealing with this nasty pandemic, it’s easy to not pay attention to business basics. A case in point is neglecting your website. This is something you want to avoid. Here are few reasons why. Don’t Let Your Content Get Stale Overall business...
Regardless of whether you are currently in the e-commerce game or just thinking about it, there are things that you absolutely must do to make it successful.
Your prospects are using online research to educate themselves about their buying options, and part of their evaluation is based on the strength of your online presence. If it’s weak or nonexistent, this could be costing you potential sales.
Determining how to authentically and effectively navigate today’s buyer’s journey can be daunting – but it doesn’t have to be. Here are 7 online marketing “must do’s” that can help you get started.
From our team to yours: we wish you all the best for the holiday season, filled with warmth, good cheer and great company! We wish you a happy, healthy, and prosperous 2020! Stay Top of Mind for Your Audience Over the Holidays This time of year, it’s very easy to get...
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business.
“How long will it take to get results? How long will before I get a return on investment?” These are questions I commonly get from business owners who are considering an investment in online marketing. That’s completely understable. All of us want to make sure we’re spending our hard earned money wisely.
With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through online research. As a result, businesses need to make sure their online presence satisfies the informational needs, and makes emotional connections with, prospective buyers.
The growing influence of social networks has made “social” an integral part of the online marketing strategy. Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach.
Free Online Marketing Self-Audit
Are you doing everything you can to maximize your online results? Take five minutes to find out.
Sign-Up For Our Newsletter
Core's newsletter provides practical insights about what you must do to be successful online.