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Take a Business Approach to Online Marketing

Take a Business Approach to Online Marketing

Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business.

Does Your Website Suck?

Does Your Website Suck?

With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through online research. As a result, businesses need to make sure their online presence satisfies the informational needs, and makes emotional connections with, prospective buyers.

Social Marketing – A Powerful Business Development Tool

Social Marketing – A Powerful Business Development Tool

The growing influence of social networks has made “social” an integral part of the online marketing strategy. Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach.

Happy Holidays from Core Online Marketing!

Happy Holidays from Core Online Marketing!

The team at Core Online Marketing would like to wish you and your family all the best throughout this holiday season and over the year to come. Online Marketing Tips for the Holidays Create a blog to broadcast your holiday hours and share any seasonal or philanthropic...

Growing Your Business through Employee Advocacy

Growing Your Business through Employee Advocacy

Social media platforms are rapidly becoming an essential business development tool. Research shows that 83% of Canadian businesses are already connecting and engaging with audiences through Facebook, LinkedIn, Twitter, and other social networks. One of the best...

Online Marketing and Sales Must Work Together to Close

Online Marketing and Sales Must Work Together to Close

Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...

Businesses Are Using Social Marketing to Get Ahead: Are You?

Businesses Are Using Social Marketing to Get Ahead: Are You?

We know in this age of “digital disruption” that staying up to date with technology is essential to running a successful business. For small and mid-sized businesses, taking advantage of digital platforms is crucial to staying competitive and leveling the playing...

Happy Holidays from Core Online Marketing!

Happy Holidays from Core Online Marketing!

The team at Core Online Marketing wishes you and your family a wonderful holiday season and a happy, healthy and prosperous 2018. The end of the year is a great time to evaluate your online marketing strategy for 2018 to make sure you have the right tools,...

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