TIMELY Online Marketing INSIGHTS
Does Your Website Suck?
With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through online research. As a result, businesses need to make sure their online presence satisfies the informational needs, and makes emotional connections with, prospective buyers.
Why You Need an Online Marketing Plan
Your prospects are using online research to educate themselves about their buying options, and part of their evaluation is based on the strength of your online presence. If it’s weak or nonexistent, this could be costing you potential sales.
7 “Must-Do’s” For Online Marketing Success
Determining how to authentically and effectively navigate today’s buyer’s journey can be daunting – but it doesn’t have to be. Here are 7 online marketing “must do’s” that can help you get started.
Take a Business Approach to Online Marketing
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business.
Online Marketing Frequently Asked Questions: When Will I See a Return on Investment?
“How long will it take to get results? How long will before I get a return on investment?” These are questions I commonly get from business owners who are considering an investment in online marketing. That’s completely understable. All of us want to make sure we’re spending our hard earned money wisely.
Your Business Development Process Must Support Today’s Buyer’s Journey: A Guide to Digital Marketing for SMEs
Why Digital Marketing Matters The buyer’s journey has changed fundamentally – where once people called you or visited your business to learn more, people now turn online to find the information they need to make an informed purchasing decision. Three quarters of the...
Happy Holidays from Core Online Marketing!
As the year winds down, we at Core Online Marketing want to extend our warmest wishes to you during this festive season. Happy Holidays! This time of year is all about cherishing moments with loved ones and reflecting on the year that has passed. We’d like to take a...
How Digital Marketing Technology Enhances the Customer Journey
In today's digitally driven world, the customer's buyer journey has evolved to become more complex and personalized than ever. It’s crucial that businesses and their owners have an in depth understanding of this journey to grow and thrive. Digital marketing technology...
Why You Need a Digital Marketing Plan
In today's digital age, maintaining a robust online presence is no longer a nice to have but a necessity for businesses aiming for success. Online marketing has proven to be a powerful tool for boosting business growth and connecting more personally with customers. A...