TIMELY Online Marketing INSIGHTS
4 Ways Technology Will Enhance Your “Customer’s Journey”
The rapidly evolving technological landscape has changed buyer habits and expectations, and this trend has dramatically accelerated due to Covid-19. Companies now universally accept they must adapt and shift the way they do business to be in alignment with today’s...
The 5 Steps of Online Marketing Analytics
Over the years we have stressed the importance of analytics. In this age of the digital buyer, it is critical to be aligned with informational needs and user experience expectations when prospects go online.
Online Marketing – Think Strategically
There is no question that in this age of the digital buyer businesses must have a strong online presence and take advantage of readily available, powerful online marketing technologies. However, there is so much information, and for that matter misinformation, about...
Happy Holidays from Core Online Marketing!
The team at Core would like to wish you and your loved ones a happy holiday season! This past year was undoubtedly a challenge, and we’re grateful for all the support we’ve received from our valued clients, partners, and friends. We are very optimistic about what lies...
The Online Analytics Process: 3 Simple Steps
Online analytics is a never-ending process. The market and competition don’t stand still, so online marketing tactics must be measured and adjusted to adapt to changing realities. Data collection, reporting, and analysis must be part of your day-to-day activities if...
Social Marketing – A Powerful Business Development Tool
The growing influence of social networks has made “social” an integral part of the online marketing strategy. Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach.
How to Measure the Results of Your Online Marketing Activities | Part 2
In our previous post in this series, we talked about analytics tools that businesses can use to measure the impact of their online marketing activities. Today, we’ll explain how to develop your analytics strategy. As with any marketing or business strategy,...
How to Measure the Results of Your Online Marketing Activities | Part 1
One of the best things about engaging in marketing activities on the Internet is the degree to which you can measure your results. When you place an ad in a newspaper or magazine or do direct mail, you may have a sense of how many people you are potentially reaching....
Your Website Should Be Your Best Salesperson
In the wake of COVID-19, people are staying digitally connected more than ever with friends, family, and colleagues. They are also increasingly researching and making their purchasing decisions online. According to Digital Commerce 360, online sales have increased by...