Is Your Digital Marketing Strategy Keeping Up?

Is Your Digital Marketing Strategy Keeping Up?

Making smart investments in digital marketing is essential for small and medium-sized businesses (SMBs) since going online is undoubtably the primary way buyers discover, learn about, and compare product and service offerings. With consumers becoming increasingly...
Why You Need an Online Marketing Plan

Why You Need an Online Marketing Plan

Your prospects are using online research to educate themselves about their buying options. An important part of their evaluation is your online presence. If prospects can’t find you online, or if the information you provide online does not clearly distinguish...
7 “Must-Do’s” For Online Marketing Success

7 “Must-Do’s” For Online Marketing Success

The buying process has fundamentally changed. Gone are the days of the uninformed prospect. In their place we have the savvy buyer – many of whom have done their research online, have become familiar with your products or services, and now turn to you for validation....
Take a Business Approach to Online Marketing

Take a Business Approach to Online Marketing

Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business....
Online Marketing – Think Strategically

Online Marketing – Think Strategically

There is no question that in this age of the digital buyer businesses must have a strong online presence and take advantage of readily available, powerful online marketing technologies. However, there is so much information, and for that matter misinformation, about...