by Ben Molfetta | May 4, 2020
Businesses have been shaken to the core by the dreaded coronavirus. Even though it’s creating unprecedented challenges, we will get through this. What will things look like when we do? A recent issue of the Economist surmises that “we will face a new business...
by Ben Molfetta | Mar 3, 2020
Your prospects are using online research to educate themselves about their buying options. An important part of their evaluation is your online presence. If prospects can’t find you online, or if the information you provide online does not clearly distinguish...
by Ben Molfetta | Feb 18, 2020
The buying process has fundamentally changed. Gone are the days of the uninformed prospect. In their place we have the savvy buyer – many of whom have done their research online, have become familiar with your products or services, and now turn to you for validation....
by Ben Molfetta | Aug 8, 2019
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business....
by Ben Molfetta | Jun 11, 2019
“How long will it take to get results? How long will before I get a return on investment?” These are questions I commonly get from business owners who are considering an investment in online marketing. That’s completely understable. All of us want to make sure...
by Ben Molfetta | Mar 28, 2018
Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...
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