We’re often asked how long it takes to get a return on investment from online marketing – especially for one of the critical building blocks of online marketing: content marketing. Content marketing is the consistent creation and distribution of valuable, relevant...
It takes under two-tenths of a second for visitors to form their first opinion after landing on your website and under three for their eyes to reinforce that opinion. So first impressions really do matter – especially when it comes to landing pages. A landing page is...
Ongoing content development is a must for online success. Your target customers are scouring the internet for the latest and greatest information that will help them make informed buying decisions. Up-to-date content establishes you as an industry authority and...
Content is the currency for online marketing success. You need relevant, sought-after, compelling content to boost search engine rankings and to develop credibility with prospects and influencers. Blogging should be an important part of any online content strategy....
Video has become a powerful tool for businesses to market products and services, making it critical for your content strategy to incorporate this medium. With a well thought out strategy, video marketing has the potential to: Improve search engine ranking. Google...
Content marketing is the central component of any effective online marketing strategy. For your online marketing activities to have an impact, you must commit to frequent and on-going development and distribution of content such as blogs, emails, videos, whitepapers,...