You know you need to be active online to grow your business. You know that consistently generating quality content is absolutely essential for being found on search engines, and for building credibility with your potential customers. You probably even know that a blog...
Developing and sharing great content is the key to online marketing success. Content is the online currency that allows you to build your reputation as a subject matter expert. When it comes to content, don’t restrict yourself to text on a web page. There are many...
Conversion is about helping prospects move to a next step in a decision making process, and ultimately about closing a sale. Landing pages are a critical tool for optimizing conversions – they are web pages that you direct your prospects to, in order to get them to...
Content Marketing has become a big buzzword in 2013, but it isn’t going away anytime soon. Any successful online marketing strategy is based on the concept of content marketing. Even though there has been a steady rise in marketing budgets for content development and...
“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content. You have to understand how content spreads across the web.” – Jonathan Perelman of BuzzFeed. This quote has been gaining popularity in the...
In order for your online marketing efforts to produce tangible results, you must commit to developing a content strategy and to becoming a content developing organization. Blogging is central to an effective online content strategy. Does your business have a company...
