Plan

A strategic plan is a critical first step on your online journey…

Build

Develop an online infrastructure to enable plan recommendations…
Learn More

Execute

Relentless execution is the key to online marketing success…
Learn More

Maintain

Today’s websites must continually be maintained and updated…
Learn More

Plan
Build
Execute
Maintain

Online Marketing Plan Services

Core Online Marketing’s strategic planning methodology is designed to allow businesses to make investments in online marketing with their “eyes wide open.” The process is rooted in “Marketing 101” principles, and ensures that online activities support an organization’s business development activities and revenue growth objectives.

Planning takes four weeks of elapsed time to complete and the client time commitment during the four weeks is eight hours. The  process includes three distinct phases and deliverables: Situation Analysis, Recommendations and Execution Plan.

1Situation Analysis

Business
Objectives

Desired Business outcomes for online marketing

SEGMENTATION
STRATEGY

Confirm target segments and influencers

KEYWORD
ANALYSIS

Keyword research, search volume analysis

ONLINE
EFFECTIVENESS

Evaluate current website and online activities

SEARCH ENGINE
RANKINGS

Who ranks for target keywords/ search terms

COMPETITIVE
ANALYSIS

SEO, content, social media online advertising, etc.

2Recommendations

POSITIONING/
CONTENT STRATEGY

Positioning strategy, content strategy and formats

SEARCH ENGINE
OPTIMIZATION

On-Page and Off-Page SEO strategy

SOCIAL MARKETING STRATEGY

Social marketing platforms and activities

ONLINE
ADVERTISING

Online advertising platforms and activities

BUSINESS
DEVELOPMENT

Online support for Business Development

ANALYTICS
STRATEGY

Measurement strategies, tools and KPI’s

3Execution Plan

ONLINE
ROADMAP

Online marketing roll-out plan and schedule

CONTENT
CALENDAR

Twelve-month communications strategy

LINE-ITEM
BUDGET

Budget to execute online recommendations

Are you ready to develop a strategic online marketing plan?

Let's Get Started

Are you ready to develop a strategic online marketing plan

Let's Get Started
For over 25 years, Spyder Works has worked to drive sustainable growth for mid-market organizations. Our people integrate leading edge business thinking with customer-centric design thinking to help you uncover insight, operationalize and monitor success. We recently launched a new business venture called... Read More
John Paulo Cardoso

Chief Creative Officer, Founder
Spyder Works

Epic Training was founded twenty-eight years ago to deliver leading-edge training for engineers and technical professionals. Courses have traditionally been provided in-classroom, and we have been transitioning to virtual training due to the cost efficiencies and the ability to offer programs to a broader... Read More
Tim Chugh

President
Epic Training

LCM Security is an internet security company that has grown primarily through partnership relationships and referrals/word of mouth over the past twenty years. We are now poised to take the business to the next level and recognize the need to be more proactive in our marketing efforts, especially when it... Read More
Paul King

President
LCM Security

What We Do

Plan

A strategic plan is a critical first step on your online journey…

Build

Develop an online infrastructure to enable plan recommendations…
Learn More

Execute

Relentless execution is the key to online marketing success…
Learn More

Maintain

Today’s websites must continually be maintained and updated…
Learn More

Let's Get Started

  • This field is for validation purposes and should be left unchanged.

Let's Get Started

  • This field is for validation purposes and should be left unchanged.

Confirm CDAP Eligibility

  • Be incorporated federally or provincially, or be a Canadian resident sole proprietor
  • Be a for-profit, privately owned business
  • Have between 1 – 499 full time equivalent employees
  • Have at least $500,000 of annual revenues in one of the previous three tax years