About Core Online Marketing
Businesses owners know they need to make more of a commitment to online marketing. Most also acknowledge they don’t have the expertise to determine the best way forward, or the internal skills sets to consistently execute online strategies and tactics that drive revenue growth.
Simply put, they don’t know how to get started. Core has been built from the ground up to help business owners meet this challenge.
Our mission is to help small and mid-sized businesses exploit the power of online marketing to drive sustainable revenue growth.
OUR BUSINESS MODEL
Core’s business model is simple.
For the cost of one full-time equivalent, we provide you with a team of experienced, in-house (full-time employees of Core), online practitioners that support every facet of your online journey. In effect, we become your outsourced online marketing team.
Core’s approach allows you to “hit the ground running”, with a focus on using online marketing to generate tangible business results so you get a measurable return on investment.
OUR GUIDING PRINCIPLES
We concentrate on strategy first to make sure everything we do is aligned with an organization’s business objectives and priorities. We understand that online marketing is a means to an end, and that just “doing things” is not enough. It’s all about results.
Our revenues our generated primarily from our monthly management fees, so we have no self-serving interest in having you spend money on activities that are not in your best interest. Client retention and long-term relationships are critical to our success – we’re therefore 100% aligned with your success.
We constantly analyze results (good, bad and ugly) and review and explain them to clients in a language they understand. We will let you know what’s working and what isn’t, and what we need to do to improve results. Our job is to help you grow.
Online success requires active engagement on a day-in, day-out basis. Core’s model is to take full responsibility for consistent, relentless execution of strategic online activities. That’s how you get the desired business results.
Do the Right Thing
In an industry fraught with questionable practices and people that lack business acumen and experience, we are committed to a business first approach, sound marketing principles, “white hat tactics”, and doing things that are strictly in the best long-term interest of our clients.