Why Our Online Marketing Company Exists
When we speak with small and mid-sized business owners and executives about online marketing, there are three common themes:
- Online marketing is critical to their long-term success, and has become a business priority.
- Even though it is a priority, they are not taking full advantage of its possibilities.
- They don’t have the internal skill sets, or they’ve hired third parties and things aren’t working.
We know business owners are trying to figure out the best way to proceed with digital marketing; we’ve developed our business model to make it simple for small and mid-sized businesses to do so.
Our Business Model
Core Online Marketing exists to help small and mid-sized businesses exploit the power of online marketing.
We recognize that business owners don’t want to build internal teams or manage multiple digital marketing service providers. We also know they want to work with reputable companies that understand their business and who want to build long-term partnerships.
We have built our business model to take care of all online marketing activities, including:
- Strategic online marketing planning
- Development of websites that are optimized for search and conversion
- Creating all online content such as blogs, videos and infographics
- Management of all appropriate social media platforms
- Email marketing
- Search Engine Optimization (SEO)
- Any other online activities that drive tangible business results
We work collaboratively with our clients to achieve their desired objectives. Ultimately we become part of their organizations; in effect, we become their outsourced online marketing team. And we do this at a cost of adding one full-time headcount – $3,000 to $5,000 per month. It’s that simple.
We specialize in digital marketing, but we are business and marketing strategists first and foremost. Our approach is to understand your goals and priorities, and then identify and execute the appropriate online strategies and tactics that will drive predictable and sustainable revenue growth.
It all starts with a plan. Jumping in with both feet is commendable, but this approach will likely result in you spinning your wheels and wasting your hard earned money. A sound, strategic online marketing plan is a critical first step for long-term success.
Once we develop the plan, Core takes full responsibility for building the online marketing infrastructure: website, analytics, social networks, email marketing systems, web-based applications, etc.
We then manage and execute all the ongoing online marketing activities: content development, search engine optimization, social networking, analytics, email marketing, social/online advertising, etc.
Relentless execution is the key to online marketing success.
Our Guiding Principles
- Do the Right Thing
In an industry fraught with questionable tactics and outrageous claims, we are committed to sound marketing principles, “white hat tactics”, and practices that are in the best long-term interests of our clients.
- Shared Goals
Our only source of revenue is our monthly management fees; we don’t have any self-serving interests. Our success is 100% aligned with your success. If online marketing activities are not producing results, you get rid of us. It’s that simple.
- Strategy First
We are very business-focused in our approach. Online marketing plans are based on your growth objectives and business priorities. We develop sound and pragmatic strategies that make sense for your business.
- Relentless Execution
Online success requires active engagement on a day-in, day-out basis. We take full responsibility for consistently executing online activities so they drive the desired business results.
We constantly analyze results and review them with clients in a formal monthly meeting where we explain things in a language they understand. We will let you know what’s working and what isn’t, and what must be done to improve results. Our job is to help you grow.