A strategic plan is a critical first step on your online journey…
Develop an online infrastructure to enable plan recommendations…
Relentless execution is the key to online marketing success…
Today’s websites must continually be maintained and updated…
Digital Marketing Infrastructure Services
Once the plan is completed, an online marketing infrastructure must be put in place to enable the plan. The “Build Phase” entails implementing the technologies and processes identified in the plan so online tactics can be relentlessly executed and measured. This phase typically take four to twelve weeks of elapsed time to complete. Build Phase activities can include, but are not limited to, those described below.
Are you ready to develop a strategic online marketing plan?
Are you ready to develop a strategic online marketing plan
A website is central to an online marketing infrastructure. Websites must be optimized for search engines, provide the content that searchers expect, and clearly differentiate from competitors. Core develops websites that are optimized for search and conversion.
The key to maximizing online success is to constantly analyze activities and make adjustments necessary to improve results. Core implements analytical tools to effectively track results against the KPI’s identified in the online marketing plan.
A content calendar ensures that value-based content is planned and consistently distributed through various channels. Core develops content calendars that satisfy the informational needs of both search engines and target prospects.
During the Build Phase, Core develops the content that will be posted on the website and distributed through various channels when on-going execution of online activities is initiated; blogs, emails, infographics, videos, newsletters, case studies, etc.
On-page SEARCH ENGINE OPTIMIZATION
Web pages must be optimized for search engine attributes. Core ensures on-page SEO attributes such as page titles, URLs, headings, content, images, and internal links are properly structured and optimized during the Build Phase.
High-quality inbound links from credible external sources is critical for search engine ranking success. During the Build Phase, Core confirms the links that will be targeted in on-going link building efforts. The goal is to strengthen the website’s link profile over time.
Social networking platforms are powerful communications tools that increase visibility, reach, and credibility. Core sets-up or updates existing social networking platforms and associated analytics as per the online marketing plan recommendations.
Online advertising can be effectively used to drive website traffic, increase online visibility, and generate inbound leads. During the Build Phase, Core sets-up the recommended online advertising campaigns and associated landing pages and analytics.
Marketing automation/email distribution systems enable consistent, on-going communications with prospects and existing customers. Core implement and sets-up the marketing automation or email distribution system recommended in the online marketing plan.
CONTACT Database (crm)
A contact database is required to capture and tag contact information. Core works with its clients to implement CRM technology, clean-up existing databases, segment contacts into logical groups and integrate the CRM with the email distribution system.
Conversion is a key objective of online marketing efforts. Landing pages that are designed to convert prospects into qualified leads must be developed for each call to action and online ad. Core develops landing pages that are designed to drive conversions.
To maintain a “brand”, templates must have a consistent look and feel. Core develops standardized templates for all online communications formats such as e-newsletters, white papers, PDFs, product specification information, etc.