Plan

A strategic plan is a critical first step on your online journey…
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Build

Develop an online infrastructure to enable plan recommendations…
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Execute

Relentless execution is the key to online marketing success…

Maintain

Today’s websites must continually be maintained and updated…
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Online Marketing Tactical Execution Services

Online marketing success requires that the appropriate tactics are relentlessly executed in support of, and to maximize, every phase of the business development process. Core takes full responsibility for on-going execution of online marketing activities, ensuring they work seamlessly together. Activities are closely monitored so the necessary refinements can be made to improve results. On-going tactical execution activities can include, but are not limited to, those shown below.

Are you ready to develop a strategic online marketing plan?

Are you ready to develop a strategic online marketing plan

l

Content Development

Central to all online marketing activities is current and compelling content. To be successful online, businesses must commit to becoming content developing organizations. Core develops all online content on behalf of clients (blogs, videos, infographics, white papers, newsletters, etc.).

v

Content Distribution

Value-based content must be distributed through a variety of channels to get maximum exposure with prospects and influencers. Core manages the distribution of all content including posting blogs to websites, email marketing, posting videos on social platforms, etc.

b

Search Engine Optimization (SEO)

Prospects are starting their buyer’s journey with online search. Therefore, being in their frame of reference, or as close to the top of search rankings as possible, is imperative. Core manages the necessary day to day “must-do’s” to achieve optimal rankings for targeted keywords.

Social marketing Management

Social networks are powerful communications tools that increase brand awareness and drive website traffic and inbound leads. Consistent activity is key. Core executes social marketing tactics that create visibility, and encourages engagement with prospective customers and influencers.

Conversion AND Post Sales

Generating leads is crucial, but leads must be turned into customers. Once customers are secured, a value-based relationship must be continued after the sale. Core works with its clients to execute and optimize lead nurturing, conversion, and post-sales processes and mechanisms.

Online Advertising

There are numerous online marketing advertising vehicles that increase awareness, drive website traffic and complement other online activities. Core pro-actively manages the recommended online advertising campaigns and associated budget, with the goal of maximizing ROI.

f

Analytics and Monitoring

Online success requires an understanding of how tactics are performing, both good and bad. Based on this insight, adjustments are made to improve results. Core’s analysts continually monitor analytics data and use this insight to drive decision-making.

h

Reporting and Review

Significant data is readily available about online activities, and this data must be presented in a format that makes sense to business owners. Core shares analytics insight to clients on a scheduled, monthly basis. This ensures transparency and collaboration.

Before working with Core, we had an antiquated website that did not reflect the size or professionalism of our company. We had previously hired other companies to build a new site but were not at all satisfied with the results. Needless to say, we were not being found online by prospective customers – we... Read More
Karl Wirtz

President
WG-Pro Manufacturing

We hired Core Online Marketing in 2009 when I was in a previous position and subsequently retained their services when I joined Activo as Vice President of Sales and Marketing. Core does an outstanding job of managing our online marketing activities; pay per click, search engine optimization, website... Read More
Kevin Gillingham

Vice-President Sales and Marketing
Activo

The Canadian Recreational Vehicle Association (CRVA) has been working with Core Online Marketing since 2015. We initially hired Core to make our website more user friendly and for search engine optimization but our relationship expanded when we asked Core to develop and execute an online communications... Read More
Shane Devenish

President
Canadian Recreational Vehicle Association

What We Do

Plan

A strategic plan is a critical first step on your online journey…
Learn More

Build

Develop an online infrastructure to enable plan recommendations…
Learn More

Execute

Relentless execution is the key to online marketing success…

Maintain

Today’s websites must continually be maintained and updated…
Learn More

Let's Get Started

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Let's Get Started

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