What Our Clients Are Saying
Before working with Core, we had an antiquated website that did not reflect the size or professionalism of our company. We had previously hired other companies to build a new site but were not at all satisfied with the results. Needless to say, we were not being found online by prospective customers – we were ranking beyond page five for search results. In addition, we were not using any other online means such as email or social marketing to generate new business.
We started working with Core Online Marketing in early 2015 and their capabilities and commitment to customer service were immediately apparent. They developed a strategic online marketing plan and initiated work on our new website. Once the plan was completed, they implemented online tactics to raise our brand awareness and to make direct connections with targeted prospects.
We have been extremely pleased with the results. Our site produces a steady stream of qualified inbound leads and we receive positive feedback about the quality of our online presence from prospective customers. Core’s high-touch, collaborative model is precisely what we needed to take us from a company struggling with their online presence to one that is effectively using online marketing to grow their revenues.
I would not hesitate to recommend Core to any small or mid-sized business that wants to make online marketing a critical part of their business development efforts.
For over 25 years, Spyder Works has worked to drive sustainable growth for mid-market organizations. Our people integrate leading edge business thinking with customer-centric design thinking to help you uncover insight, operationalize and monitor success.
We recently launched a new business venture called Intraprise° and had Core Online Marketing assist us with the development of a strategic online marketing plan.
The goal for Intraprise° is to be known as the “go to” resource and training partner for companies that want to leverage the talents and ambitions of their team and encourage next gen leaders to think and behave more entrepreneurially.
We realized that in order to get maximum visibility and traction for this new offering, within a reasonable budget, that most of our marketing efforts had to be “digital”. We knew that we required an optimized website to rank well for targeted searches, and to make effective use of tactics such as social and email marketing, webinars, virtual meetings and online press releases.
We were not sure how to proceed online: which tactics to employ, how to implement and execute them, and how to measure, analyze and refine them as required.
Core’s online planning process answered these questions and provided us with a roadmap to roll out the plan in a practical way. The recommendations were built on a strategic framework, based on our business goals, and included a digital infrastructure so we can systemize these activities and build momentum over time. Core’s was a thorough process that more than met our objectives.
I would recommend Core’s online planning process to business owners who want to make sure they proceed with their eyes wide open when it comes to online marketing.
Chief Creative Officer, Founder
We hired Core Online Marketing in 2009 when I was in a previous position and subsequently retained their services when I joined Activo as Vice President of Sales and Marketing. Core does an outstanding job of managing our online marketing activities; pay per click, search engine optimization, website development and management, content development, social media management, etc.
Core acts as a true business partner who understands our business objectives and implements and executes appropriate online marketing tools and processes to support those objectives.
They are marketing strategists first and foremost with expertise in all aspects of online marketing. I highly recommend Core Online Marketing as an organization that can help any small or mid-sized business grow through the effective use of online marketing.
Vice-President Sales and Marketing
Epic Training was founded twenty-eight years ago to deliver leading-edge training for engineers and technical professionals. Courses have traditionally been provided in-classroom, and we have been transitioning to virtual training due to the cost efficiencies and the ability to offer programs to a broader geographic market.
Epic’s primary marketing vehicle has been direct mail, but we are rapidly shifting to digital as this better aligns with how prospects are searching for and researching our offerings. Online marketing will also expose us to a much wider audience.
We wanted to invest in the appropriate online tactics, and to optimize results from those investments, we contracted Core Online Marketing to assess our current activities, provide recommendations for improvement and identify other online tactics that would support our growth goals.
Core developed an “Epic specific” strategic online marketing plan over four weeks. It was a highly collaborative exercise, with Core making sure they understood our growth goals, target markets, seasonality considerations, budget, and internal capabilities.
We were very impressed with the level of detail and the comprehensive analysis and recommendations. It exceeded our expectations. The results of Core’s work will significantly accelerate our transition from “traditional offline” to digital marketing.
I highly recommend Core if you are at a point where you want to assess your current digital activities, benchmark yourself against the competition, and develop a go-forward online marketing plan that is well-thought-out and based on sound strategic principles.
The Canadian Recreational Vehicle Association (CRVA) has been working with Core Online Marketing since 2015. We initially hired Core to make our website more user friendly and for search engine optimization but our relationship expanded when we asked Core to develop and execute an online communications strategy for the CRVA owned Toronto Spring Camping and RV Show.
Working with Core has been an excellent experience for the CRVA and they have become an integral part of our Association. The RV Show’s attendance has more than doubled since Core become part of our team and our web presence keeps getting stronger with Core’s insights and execution support.
I would highly recommend Core Online Marketing for any business that is looking for a strategic partner to help leverage the power of online marketing to drive positive business results.
Canadian Recreational Vehicle Association
LCM Security is an internet security company that has grown primarily through partnership relationships and referrals/word of mouth over the past twenty years. We are now poised to take the business to the next level and recognize the need to be more proactive in our marketing efforts, especially when it comes to our online presence and activities.
We’ve been trying to figure out the best way forward in the online realm, and as a result hired Core Online Marketing to run us through their planning process.
We were very impressed with the planning exercise. It is obvious Core knows how to approach online marketing strategically, concentrating first and foremost on our revenue growth goals, business development process and how our typical prospect buys.
They provided detailed recommendations related to our website, search engine optimization, online advertising, database marketing, content marketing, social marketing, and analytics. Most importantly, the recommendations were developed through the lens of the informational needs of our prospects.
The outcome has given us clarity in terms of how to best leverage online marketing to grow our business. The plan was thorough, and included a pragmatic roll-out plan, a line item budget and specific KPI’s so we can monitor results and return on investment.
I would not hesitate to recommend Core to any business that knows it must make a commitment to online marketing but isn’t sure how to proceed.