Conversion is about helping prospects move to a next step in a decision making process, and ultimately about closing a sale. Landing pages are a critical tool for optimizing conversions – they are web pages that you direct your prospects to, in order to get them to...
Content Marketing has become a big buzzword in 2013, but it isn’t going away anytime soon. Any successful online marketing strategy is based on the concept of content marketing. Even though there has been a steady rise in marketing budgets for content development and...
“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content. You have to understand how content spreads across the web.” – Jonathan Perelman of BuzzFeed. This quote has been gaining popularity in the...
In order for your online marketing efforts to produce tangible results, you must commit to developing a content strategy and to becoming a content developing organization. Blogging is central to an effective online content strategy. Does your business have a company...
A very effective way to boost your visibility and credibility, and ultimately inbound leads, is by making infographics part of your online marketing content strategy. So what is an infographic? It is a visual representation of information or a concept. Also referred...
When people hear the term online marketing, they typically think of tools such as web sites, email distribution systems or social networking platforms like Facebook and Twitter. These are certainly important elements of online marketing. But the key to online success...
