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Are You Making These 5 AdWords Mistakes when Running Your Own Campaigns?
Google’s AdWords pay-per-click (PPC) advertising allows businesses to bid for their ad to show up in search results for relevant keywords. As the name suggests, you only pay if searchers actually click on your ad, which links to a designated landing page on your site....
What Google’s Removal of Side Ads Means for Online Marketers
Pay-per-click (PPC) advertising can be an effective part of an online marketing strategy. It can boost your business’s visibility and generate inbound leads, particularly if you’re launching a new initiative or want to drive traffic to a page not ranking well with...
Online Marketing Frequently Asked Questions: What Is Pay per Click Advertising?
Pay per click advertising, commonly known as PPC, is an effective way to market your business online. PPC is just like it sounds; you create an online ad and you pay when people click on that ad. Those clicks lead to your website, or wherever you have targeted for...
3 Reasons Why Your Business Needs to Advertise on Facebook
In the digital age, advertising on social networks is a crucial element to any successful online marketing strategy. Business-focused networks such as LinkedIn offer promotional opportunities; however, it is becoming more important for small- and medium-sized...