5 Reasons Why Your AdWords Campaign Isn’t Working

As a business owner you may be running Google PPC (pay-per-click) advertising as part of your online marketing activities, but is it working for you? AdWords can kick start traffic to your website and increase business leads but it can also be a significant expense if...
Online Advertising – Part of the Online Marketing Mix

Online Advertising – Part of the Online Marketing Mix

An online marketing strategy should include various tactics that work seamlessly together to increase an organization’s visibility and credibility. Online advertising is a piece of the online marketing puzzle that would benefit most businesses. Online advertising...
Online Advertising – Part of the Online Marketing Mix

Making Money from Google AdWords

Google AdWords (Pay per Click) can be a very effective lead generation tool for many businesses. We always evaluate whether it makes sense within an online marketing strategy – and it often does: seasonal businesses, high volume items, niche products or services,...