With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through...
Online analytics is a never-ending process. The market and competition don’t stand still, so online marketing tactics must be measured and adjusted to adapt to changing realities. Data collection, reporting, and analysis must be part of your day-to-day activities if...
In the wake of COVID-19, people are staying digitally connected more than ever with friends, family, and colleagues. They are also increasingly researching and making their purchasing decisions online. According to Digital Commerce 360, online sales have increased by...
For most organizations dealing with this nasty pandemic, it’s easy to not pay attention to business basics. A case in point is neglecting your website. This is something you want to avoid. Here are few reasons why. Don’t Let Your Content Get Stale Overall business...
The goal of our buyer beware series is to help business owners make informed business decisions when it comes to online marketing. Previously, we have released a general warning about some online marketers engaging in questionable practices, as well as a blog about...
There are two schools of thought when it comes to website design: User-Centered Design and Conversion-Centered Design. User-Centred Design (UCD) UCD is based primarily on a site’s usability. Visitors can decide exactly how they want to navigate a website. They’re...
