The 5 Steps of Online Marketing Analytics

The 5 Steps of Online Marketing Analytics

Over the years we have stressed the importance of analytics. In this age of the digital buyer, it is critical to be aligned with informational needs and user experience expectations when prospects go online. To make sure this happens, you must gather and analyze data,...
Online Marketing – Think Strategically

Online Marketing – Think Strategically

There is no question that in this age of the digital buyer businesses must have a strong online presence and take advantage of readily available, powerful online marketing technologies. However, there is so much information, and for that matter misinformation, about...
Happy Holidays from Core Online Marketing!

Happy Holidays from Core Online Marketing!

The team at Core would like to wish you and your loved ones a happy holiday season! This past year was undoubtedly a challenge, and we’re grateful for all the support we’ve received from our valued clients, partners, and friends. We are very optimistic about what lies...
The Online Analytics Process: 3 Simple Steps

The Online Analytics Process: 3 Simple Steps

Online analytics is a never-ending process. The market and competition don’t stand still, so online marketing tactics must be measured and adjusted to adapt to changing realities. Data collection, reporting, and analysis must be part of your day-to-day activities if...
Social Marketing – A Powerful Business Development Tool

Social Marketing – A Powerful Business Development Tool

Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach. The growing influence of social networks has made “social” an integral part of any online marketing strategy. When...