Why Generic AI Can Turn Off Your Customers and Prospects

Why Generic AI Can Turn Off Your Customers and Prospects

You’re on a website trying to return something, and the only help available is a chat window in the corner. You type your question. It replies with links to pages you’ve already read. You rephrase. It asks if you’d like to speak to an agent… then tells you no agents...
6-Point Checklist for Perfecting Your E-Newsletters

6-Point Checklist for Perfecting Your E-Newsletters

Newsletters are an important communications tool for small and mid-sized businesses to stay connected with customers and prospects. Your newsletters must deliver results; generating interest in a new product, boosting awareness about a promotion, driving traffic to...