For the past fifteen years, being found when prospects use search engines (SEO) has been essential for lead generation. Search visibility meant rankings, traffic, and getting found when people are looking. Now, there’s another layer to consider. Generative Engine...
Background Information The client is a personal injury law firm whose founder hired Core Online Marketing shortly after leaving a large personal injury firm to start his own practice. His early case files were brought forward from his previous employer, and the only...
Understanding the modern B2B buyer’s journey has become essential for sales performance and revenue growth. Buyers research solutions, evaluate vendors, and compare options through digital channels well before they decide to speak with sales representatives. According...
As large language models reshape how buyers research solutions online, you may find yourself with an issue. Your website ranks well in traditional search yet remains invisible in AI-generated answers. How does that happen? Before jumping to conclusions, it helps to...
Once upon a time, B2B buying used to begin with a conversation. Sales teams made calls, asked questions, and controlled the flow of information. Today, buyers initiate contact only after they’ve already decided whether a vendor belongs on their shortlist. Nearly 70%...
