Social Marketing – A Powerful Business Development Tool

Social Marketing – A Powerful Business Development Tool

Social networking platforms are powerful communications tools that any organization – B2B or B2C – should use to spread its message and expand its reach. The growing influence of social networks has made “social” an integral part of any online marketing strategy. When...
Your Website Should Be Your Best Salesperson

Your Website Should Be Your Best Salesperson

In the wake of COVID-19, people are staying digitally connected more than ever with friends, family, and colleagues. They are also increasingly researching and making their purchasing decisions online. According to Digital Commerce 360, online sales have increased by...
Don’t Let Your Website Grow Weeds

Don’t Let Your Website Grow Weeds

For most organizations dealing with this nasty pandemic, it’s easy to not pay attention to business basics. A case in point is neglecting your website. This is something you want to avoid. Here are few reasons why. Don’t Let Your Content Get Stale Overall business...
E-Commerce – Things You Need To Know

E-Commerce – Things You Need To Know

Businesses have been shaken to the core by the dreaded coronavirus. Even though it’s creating unprecedented challenges, we will get through this. What will things look like when we do? A recent issue of the Economist surmises that “we will face a new business...
Why You Need an Online Marketing Plan

Why You Need an Online Marketing Plan

Your prospects are using online research to educate themselves about their buying options. An important part of their evaluation is your online presence. If prospects can’t find you online, or if the information you provide online does not clearly distinguish...