![5 Reasons Why Smart Marketers Choose Email [Infographic]](https://1j20ti2ketyc2evt3x3q9eb8-wpengine.netdna-ssl.com/wp-content/uploads/2014/01/Email-Marketing-1-993x675.jpg)
by Ben Molfetta | Jan 31, 2014
E-mail marketing is an important tool within the online marketing mix. Are you using email in an effort to generate leads? If not, you should consider it. Today’s marketers place a great deal of importance on email, and for a good reason—it works. It gets proven...
by Ben Molfetta | Jan 29, 2014
Conversion is about helping prospects move to a next step in a decision making process, and ultimately about closing a sale. Landing pages are a critical tool for optimizing conversions – they are web pages that you direct your prospects to, in order to get them to...
by Ben Molfetta | Jan 24, 2014
In a recent blog, we stressed the importance of analytics. If you are not fully aware of what is and isn’t working, then you may just be spinning your wheels and spending time (and money) needlessly. The good news about measuring online marketing activities is that...
by Ben Molfetta | Jan 21, 2014
Google+, Google’s social network, allows users to form “Communities”. Essentially, Communities are forums for groups of people to talk about and share information about specific topics. Communities are formed around a common interest or hobby, allowing Google+ users...
by Ben Molfetta | Jan 17, 2014
Online marketing analytics is the collection, reporting, and analysis of data from multiple sources to improve overall online performance and return on investment. Analytics let you track results in virtually real-time, which means ongoing adjustments can be made to...
