5 Reasons Why Smart Marketers Choose Email [Infographic]

5 Reasons Why Smart Marketers Choose Email [Infographic]

E-mail marketing is an important tool within the online marketing mix. Are you using email in an effort to generate leads? If not, you should consider it. Today’s marketers place a great deal of importance on email, and for a good reason—it works.  It gets proven...
Get Conversions! 8 Things Your Landing Pages Must Have

Get Conversions! 8 Things Your Landing Pages Must Have

Conversion is about helping prospects move to a next step in a decision making process, and ultimately about closing a sale. Landing pages are a critical tool for optimizing conversions – they are web pages that you direct your prospects to, in order to get them to...
The 4 Steps of Online Marketing Analytics

The 4 Steps of Online Marketing Analytics

In a recent blog, we stressed the importance of analytics. If you are not fully aware of what is and isn’t working, then you may just be spinning your wheels and spending time (and money) needlessly. The good news about measuring online marketing activities is that...
Use Google+ Communities in Your Online Marketing Efforts

Use Google+ Communities in Your Online Marketing Efforts

Google+, Google’s social network, allows users to form “Communities”. Essentially, Communities are forums for groups of people to talk about and share information about specific topics. Communities are formed around a common interest or hobby, allowing Google+ users...
How to Use Analytics to Drive Online Marketing Success

How to Use Analytics to Drive Online Marketing Success

Online marketing analytics is the collection, reporting, and analysis of data from multiple sources to improve overall online performance and return on investment. Analytics let you track results in virtually real-time, which means ongoing adjustments can be made to...