Although the fundamentals of marketing never change, the Internet provides countless new tools to reach different target markets and increase market share. As a result, online marketing should be an integral part of any organization’s business development process....
Analytics is critical to online marketing success; a recent Forbes article has pegged 2014 as the year of digital marketing analytics. Once a web site is built, or social networks are put in place, the work has just begun. On-going analysis of results, and refinement...
When you promote your brand and interact with your customers on social media networks, like Twitter, it is essential to strategize before you act. Rather than simply jumping into social media with both feet, smart businesses step back, plan, and use appropriate...
Many online advertising opportunities are available to increase your organization’s visibility, website traffic, and inbound leads. Online advertising complements other online marketing activities, and can be especially helpful in filling a void while search engine...
Developing and sharing great content is the key to online marketing success. Content is the online currency that allows you to build your reputation as a subject matter expert. When it comes to content, don’t restrict yourself to text on a web page. There are many...
