by Ben Molfetta | Mar 20, 2014
On July 1, 2014, new anti-spam legislation will be enforced in Canada. Called “Canada’s Anti-Spam Legislation” (CASL), this new legislation drastically changes how businesses can communicate to customers, particularly through email marketing. It will apply to any...
by Ben Molfetta | Mar 19, 2014
Email marketing is a powerful tool within an online marketing infrastructure – yet it rarely gets the credit it deserves. A strong email campaign can nurture leads, influence the buying process, increase close rates, generate repeat sales, and optimize customer...
by Ben Molfetta | Mar 14, 2014
One of the biggest mistakes we see with small and mid-sized businesses, as it relates to online marketing, is they don’t realize they must engage in relentless, on-going activity to drive meaningful business results. Many are under the impression that if they just...
by Ben Molfetta | Mar 12, 2014
Just because online marketing makes available a new set of tools for engaging target audiences, it does not mean that tried and proven “Marketing 101” principles should be abandoned. Online Marketing success, as with the success of marketing in general, requires a...
by Ben Molfetta | Mar 7, 2014
Although the fundamentals of marketing never change, the Internet provides countless new tools to reach different target markets and increase market share. As a result, online marketing should be an integral part of any organization’s business development process....
