Google+, Google’s social network, allows users to form “Communities”. Essentially, Communities are forums for groups of people to talk about and share information about specific topics. Communities are formed around a common interest or hobby, allowing Google+ users...
Online marketing analytics is the collection, reporting, and analysis of data from multiple sources to improve overall online performance and return on investment. Analytics let you track results in virtually real-time, which means ongoing adjustments can be made to...
In 2014, you can expect to see the trends of 2013 picking up momentum. As more companies realize the value and importance of online marketing, they are putting a real focus on these efforts. Business 2 Community (a thought leader focused on the latest news and trends...
Online marketing success, as with the success of marketing in general, requires sound strategic planning. Strategy development forces businesses to see the world through the eyes of their prospects. By taking an “outside-in” perspective, businesses can align...
Being active on Google+ is one of the best ways to build your online presence. Google+ has over 400 million users worldwide and is rapidly becoming a dominant social networking platform. More importantly, Google+ is Google’s social layer for all of its online...
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