What is Google Up To?

What is Google Up To?

A recent article by Search Engine Watch writer Jayson DeMers summarizes what Google will be emphasizing heading into 2014. If you want to be successful with your online marketing efforts, then they must be aligned with Google’s search engine algorithm updates. Here...
The Anatomy of an Online Marketing Team

The Anatomy of an Online Marketing Team

With online marketing, one plus one equals three; success requires the seamless integration of a number of tactics, technologies, and processes. Consistent execution is vital. Sporadic, unfocused activity without clear objectives will not produce tangible business...
4 Benefits of Successful Social Media Marketing

4 Benefits of Successful Social Media Marketing

Unconvinced by the return on investment of social media marketing? Many small business owners are. Here are 4 important outcomes you can expect from strategic small business social media efforts.   1. Easy engagement Social media channels make it easy to engage...