“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content. You have to understand how content spreads across the web.” – Jonathan Perelman of BuzzFeed. This quote has been gaining popularity in the...
If you are using Google Adwords in your online marketing strategy, you need to make sure you structure your campaigns properly to get maximum results. In our last post, we introduced you to Google Ad Extensions and why they’re critically important for your AdWords...
Search engine marketing, or online advertising, should be considered an important element within an online marketing strategy. Using Google AdWords or social media ads can significantly increase a company’s visibility, website traffic, and ultimately, inbound leads....
Core Online Marketing is excited to be participating in Movember this year! For those who don’t know about Movember, it is a growing mo-vement for raising awareness and funds for men’s health – particularly cancer and mental health. Every November, participating men...
In order for your online marketing efforts to produce tangible results, you must commit to developing a content strategy and to becoming a content developing organization. Blogging is central to an effective online content strategy. Does your business have a company...
