Conversion is about helping prospects move to a next step in a decision making process, and ultimately about closing a sale. Landing pages are a critical tool for optimizing conversions – they are web pages that you direct your prospects to, in order to get them to...
Google+, Google’s social network, allows users to form “Communities”. Essentially, Communities are forums for groups of people to talk about and share information about specific topics. Communities are formed around a common interest or hobby, allowing Google+ users...
Online marketing analytics is the collection, reporting, and analysis of data from multiple sources to improve overall online performance and return on investment. Analytics let you track results in virtually real-time, which means ongoing adjustments can be made to...
In 2014, you can expect to see the trends of 2013 picking up momentum. As more companies realize the value and importance of online marketing, they are putting a real focus on these efforts. Business 2 Community (a thought leader focused on the latest news and trends...
Online marketing success, as with the success of marketing in general, requires sound strategic planning. Strategy development forces businesses to see the world through the eyes of their prospects. By taking an “outside-in” perspective, businesses can align...
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