With online marketing, one plus one equals three; success requires the seamless integration of a number of tactics, technologies, and processes. Consistent execution is vital. Sporadic, unfocused activity without clear objectives will not produce tangible business...
Unconvinced by the return on investment of social media marketing? Many small business owners are. Here are 4 important outcomes you can expect from strategic small business social media efforts. 1. Easy engagement Social media channels make it easy to engage...
“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content. You have to understand how content spreads across the web.” – Jonathan Perelman of BuzzFeed. This quote has been gaining popularity in the...
If you are using Google Adwords in your online marketing strategy, you need to make sure you structure your campaigns properly to get maximum results. In our last post, we introduced you to Google Ad Extensions and why they’re critically important for your AdWords...
Search engine marketing, or online advertising, should be considered an important element within an online marketing strategy. Using Google AdWords or social media ads can significantly increase a company’s visibility, website traffic, and ultimately, inbound leads....
