Your online marketing strategy must support each element of the business development process, including when prospects are in the “investigation phase”. The best way to increase close rates and shorten sales cycles is to educate prospects while they are researching...
An effective online marketing strategy must include all elements of the business development process, including post-sales. However, most businesses simply do not pay enough attention to one of their most valuable assets – their customer base. Maintaining consistent...
Email is still one of the most effective online marketing tools for generating leads, nurturing prospects, and staying connected with existing customers. When used effectively, targeted emails will enhance relationships with prospects and customers by providing timely...
The buying process is fundamentally changing. Whether you are a B2C or B2B company, people are searching online to find businesses that offer what you sell. As a result, a strong online presence is becoming an increasingly essential component of every organization’s...
To derive maximum business impact – increased revenue growth and profits – online marketing activities must support an organization’s end-to-end business development process. A well-conceived and executed end-to-end business development process; Generates...
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