20 LinkedIn Do’s and Don’ts [Infographic]

20 LinkedIn Do’s and Don’ts [Infographic]

You are probably using LinkedIn to connect with other professionals. It’s an ideal B2B networking tool, and should be an integral part of your online marketing strategy if you sell to other businesses. The most important thing to remember is that people on social...
To Tweet or Not to Tweet? [Slideshow]

To Tweet or Not to Tweet? [Slideshow]

Should you or shouldn’t you? That is the question. For most small and mid-sized businesses, the answer is: you should. Twitter is no longer just a social network for famous people to stay in the spotlight or for people to share insignificant information like what they...
6 Ways to Influence the Sale

6 Ways to Influence the Sale

When developing marketing or business development systems, you must consider how to influence prospects so they make decisions in your favour. In Influence: The Psychology of Persuasion (Cialdini) and Yes (Goldstein, Martin and Cialdini), Robert Cialdini examines how...