Marketing automation should be an integral part of your online marketing infrastructure. This class of technology allows you to capture insight about prospects and customers, and “tag” them based on their preferences.
Each prospect or customer is then delivered customized content at the right time to help guide them through their buying decisions. This communication can be automated based on triggers, events, or inquiries so that follow-ups don’t slip through the cracks.
Communication can be personalized based on preferences or behaviour, which moves you closer to one to one marketing.
Think of marketing automation as a large funnel. Different types of prospects enter the funnel and go through a unique sales cycle which eventually trickles down to a purchasing decision. Effective use of marketing automation will nurture those “future buyers” — the sales that many businesses miss out on because they did not stay connected with the prospect.
There are a number of marketing automation systems to help leverage your online communication efforts. Hatchbuck is one of those systems that is appropriate for small and mid-sized businesses, and is a technology we have implemented for clients as part of their online marketing strategy.
Watch the Hatchbuck video below to find out more about marketing automation software and what Hatchbuck has to offer.
>>Do you need help with your online marketing efforts for your small or mid-sized business? Attend our free online marketing seminar to learn more.
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