Unconvinced by the return on investment of social media marketing? Many small business owners are. Here are 4 important outcomes you can expect from strategic small business social media efforts.
1. Easy engagement
Social media channels make it easy to engage with your customer base and make your business visible to new potential customers. A strategic mix of social media channels that fit the needs and goals of your business can reach, and engage, the right audiences. Online marketing has made customer engagement increasingly more important. Maintaining relationships with existing customers and creating bonds with new customers will increase your brand loyalty and credibility.
2. Trust and credibility
Companies that are present and active on social media are trusted more by their audiences. Conversations with customers over social media can have a tremendous impact on your company’s reputation. If issues with customers arise, social media channels are a great way to show your customers that you care about their satisfaction with your product. Blogging is also an important component of social media. Companies that update a blog frequently are viewed as more credible by potential customers.
3. Lead generation
Your lead generation efforts can be significantly improved by using various social media channels to reach your target audience. LinkedIn is a powerful force for B2B sales and Twitter makes it easy to focus on organizations, events, or audiences in locations near you. Posting interesting and informative blogs is another effective way to nurture leads and gain email subscribers. A goal of social media engagement is to attract email subscribers. Your email subscriber base is one of the most effective ways to generate and maintain leads.
4. Increased traffic
Social media efforts are effective when they are shared by others. Social media shares link back to your website and increase your site traffic and exposure. Audience engagement will also help your website ranking. Search engines prefer companies that update frequently, that receive customer reviews, and are backed by social “likes” and shares.
Incorporate social media into your strategic online marketing plan and watch the difference it can make in your customer conversion!
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