Read Our Article in the Mississauga Board of Trade’s Special Feature on Marketing and Communication

Core Online Marketing has once again been featured in the Mississauga Board of Trade’s (MBOT) bi-monthly magazine. The topic was very appropriate for us: marketing and communication.

MBOT is Mississauga’s chamber of commerce, whose mission is to promote the business community in Mississauga and the surrounding area. Their MBOT Magazine is designed to help small and mid-sized local businesses by providing useable tips and information on topics pertinent to contemporary commerce.

Our co-founder, Ben Molfetta, discusses the crucial building blocks for any online marketing strategy in his article on page 6 – “Online marketing is critical to your long-term success”. He explains why online marketing needs to be a key part of your marketing mix, and the components you’ll need to get started.

“According to various studies, about 93 per cent of B2B buyers are searching online when beginning the buying process, and 61 per cent of B2C buyers are searching online while they are making purchase decisions.”

Ben’s article outlines how the following online marketing building blocks can be used to drive your long-term success:

  • Content
  • Social Media
  • Search Engine Optimization & Search Engine Marketing
  • Analytics
  • Marketing Automation

We’d definitely recommend going to read the October 2013 issue of the MBOT Magazine, and checking out Ben’s article for some great advice on how to develop an online strategy using these critical pieces.

How to Use Online Marketing to Optimize Your Customer Base
A Framework for Online Marketing Success
3 Online Marketing Secrets that Every Business Owner Should Know