Why You Need a Digital Marketing Plan

by | Jun 1, 2023

In today’s digital age, maintaining a robust online presence is no longer a nice to have but a necessity for businesses aiming for success. Online marketing has proven to be a powerful tool for boosting business growth and connecting more personally with customers. A critical first step on the digital marketing journey is developing a comprehensive strategic online marketing plan that will set small and mid-sized businesses on the right course.

And now, with the Canadian Digital Adoption Plan in place, there’s never been a better time to explore the possibilities of an enhanced digital marketing strategy.

 Here are some compelling ways an online marketing plan can elevate your business.

Benefit 1: Allows You to Invest in Digital Marketing with Your Eyes Wide Open

One of the biggest challenges SME’s have with digital marketing is determining what digital tactics should be employed, how to measure results, what technologies and human resources will be required to successfully execute, and how much should be budgeted in order to drive desired outcomes.

A well-developed digital marketing plan answers these questions so that SME’s can proceed with confidence in making investments in digital marketing.

Benefit 2: Identifies Opportunities for Revenue Growth

By increasing your digital footprint, your business becomes more visible to a much wider audience. Regularly showing up on relevant platforms (including social media and email) enables your brand to reach your existing customers and future prospective ones. The more effective your digital presence, the greater your chances of staying top of mind when prospective customers need your product or service.

Benefit 3: Focuses You on the Right Prospects

With an online marketing plan, you can go beyond being a part of the conversation – you can create it. By creating engaging, thought-provoking content (such as blog articles, PDFs, whitepapers, eBooks, and other original pieces of content), you’ll establish your business as a credible and knowledgeable source of information and expertise that reaches your specific target audience. Doing so effectively fosters a deeper connection with your prospects, encouraging them to engage with your brand versus your competitors.

One of the greatest strengths of digital marketing is the ability to segment your audience. With the right strategy, you can deliver personalized messages to specific demographics, geographic regions, and even buying behaviours. By speaking directly to each segment’s unique needs and preferences, your content resonates more closely with them, thus fostering better relationships and driving higher conversion rates.

Benefit 4: Identifies What Should be Measured and How

Unlike traditional marketing methods, digital marketing offers unparalleled tracking capabilities. This means you can measure the effectiveness of your strategies in real time by using robust analytics tools available on almost any platform. As a result, you gain the insights needed to make data-driven decisions, enhance your strategies, and define your return on investment (ROI).

Benefit 5: Makes Sure Your Competitors Aren’t Blowing You Out of the Water

A well-structured online marketing plan can be a game-changer for smaller businesses. It can help level the playing field by providing insights into the competitive landscape so that you don’t fall behind key competitors when it comes to your online presence, boosting brand awareness, and fostering customer familiarity. The more accessible your brand, the stronger the customer loyalty you can build, giving you a competitive edge in the marketplace.

At Core Online Marketing, we’ve spent the last 17+ years helping businesses unlock the power of online marketing. Our comprehensive digital marketing planning process considers all aspects of your digital footprint, from content marketing and social media strategies to email marketing, automation, SEO, and enhanced user experiences on brand websites.

We believe in the power of a holistic approach that boosts your online visibility and fosters meaningful connections with your customers, helping your business thrive in an increasingly digital world.

No matter the size or nature of your business, an effective online marketing plan can drive growth, competitiveness, and profitability. Let us guide you on this journey – connect with us today!

Ben Molfetta
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