20 Online Marketing Statistics to Know in 2014 [Infographic]

by | Jan 15, 2014

In 2014, you can expect to see the trends of 2013 picking up momentum. As more companies realize the value and importance of online marketing, they are putting a real focus on these efforts.

Business 2 Community (a thought leader focused on the latest news and trends in branding, business, and online marketing) has released an infographic with 20 statistics that will drive online marketing in 2014.

The information in this infographic reveals the absolute need to engage in online marketing activities. It has become an essential component of the “marketing mix”, no longer a luxury reserved for those tech-savvy organizations. “Internet advertising will make up nearly 25% of the entire ad market by 2015.”

The data also shows that online marketing is not a “set it and leave it” project. Ongoing activities are more crucial than ever:

  • You must consistently develop custom content that speaks to your specific audience – “B2B companies that blog generate 67% more leads than those that don’t”
  • You must engage with prospects on social media – “43% of all marketers found a customer via LinkedIn”
  • You must use online advertising tools such as Google Pay-per-Click (PPC) – “72% of PPC marketers plan to increase PPC budget in 2014”
  • You must develop multimedia content, such as videos and infographics – “Videos on landing pages increase conversions by 86%”

See the infographic below.

20 Captivating Marketing Statistics

Marketers are ramping up their online marketing efforts for one reason: they’re seeing results. Businesses that execute an ongoing, appropriate online marketing strategy are growing and generating more leads than those competitors that still have haven’t made the commitment.

Is your organization taking advantage of the power of online marketing in 2014? Don’t get left behind!

>> Core Online Marketing provides outsourced online marketing services for companies that want to grow their business. You can learn more about building a successful online strategy by attending our free online marketing seminar in Oakville, Ontario.

Like this? You might also like:
10 Things You Must Consider to Build Your Online Marketing Strategy
5 Big Changes in Online Marketing in 2013
Why Blogging is Good for Your Business

Ben Molfetta
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