by | Aug 13, 2014

Is your B2B company struggling to implement a truly successful online marketing strategy?

Are you scratching your head, wondering how so many other B2B companies have been able to generate significant leads online?

Did you know that 65% of B2B marketers have not established lead nurturing … but those that have are generating an impressive 50% more sales?

What do you need to do to boost your own revenues through online activities?

A fantastic infographic from Circle Studio, “The Science of B2B Online Marketing” breaks down the top 6 essential components that B2B marketers need to be doing effectively to be successful online.

The 6 Essential Building Blocks

1.       Strategy

Learn more: You Need an Online Marketing Plan

2.       Content Marketing

Learn more: Top 3 Reasons Why You Should Commit to Content Marketing

3.       Traffic Generation (“Getting Found”)

Learn more: 5 New Search Engine Optimization Trends You Need to Know

4.       Lead Generation

Learn more: Get Conversions! 8 Things Your Landing Pages Must Have

5.       Lead Management

Learn more: Court Your Customers: Applying the Rules of Dating to Your Online Marketing Strategy

6.       Analytics & Measurement

Learn more: How to Use Analytics to Drive Online Marketing Success

See the Infographic

The Science of B2B Online Marketing [INFOGRAPHIC]

The Bottom Line
It all comes down to nurturing your leads and helping them through the decision making process until they are ready to buy. If you can create an online sales funnel and constantly refine it, you will see results.

>> Core Online Marketing can help your business grow with strategic online marketing tactics. Attend our free seminar to learn more online marketing basics, or contact us today to find out how we can help your business.

Stuck on social media? Get a quick list of our favourite tools for measuring and analyzing social media activity (some are even free!):

Ben Molfetta
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