6 Reasons Why You Should Consider Google AdWords

by | Feb 7, 2014

In many situations, Google AdWords should be part of an organization’s online marketing tactics. Effective AdWords campaigns can drive significant web site traffic and good quality inbound leads.

AdWords is a Google service that inserts custom ads into search engine results based on keywords entered by a searcher. You only pay when a searcher “clicks” on you ad; hence AdWords is often referred to as Pay per Click.

Here are 6 reasons why you should consider making Google AdWords part of your online marketing strategy.

1. AdWords Drives Inbound Leads!

New leads are the life blood of any business; yet generating good quality leads is always a challenge.

AdWords gives you access to an audience that you are likely not currently reaching. Campaigns are very targeted; your ads only show up for the keywords and geographical location(s) of your choosing. Therefore, when someone clicks on your ad, they are a potential buyer.

2. AdWords is Measurable

AdWords makes it relatively easy to monitor whether campaigns are making an impact. The system provides real time data so campaigns can be refined to drive better results.

3. AdWords is Affordable

AdWords targets prospects who are searching for your product or service. You only pay when someone clicks on your ad, and the typical cost per click is $1 – $10; in most cases this is a very low cost per lead.

You are in complete control of how much you spend by setting a monthly budget for your AdWords advertising campaigns that cannot be exceeded by the system.

4. AdWords Offers Flexibility

Is one of your popular products on back order? Do you sell seasonal products? Do you run promotions?

With AdWords you can easily start and stop campaigns at any time. You have complete flexibility in terms of when you run or don’t run campaigns.

AdWords also allows you to reach either a broad audience, or narrow geographical markets by allowing you to define where your ads will appears.

5. AdWords Results Will Improve Over Time

Starting an AdWords campaign is just the beginning. Once you launch, you test your ads and landing pages to determine which have the highest click through and conversion rates. This process is repeated so that results are continually improved with the goal of maximizing return on investment.

6. AdWords Provides You With Market Intelligence

Google is now limiting the information about which keywords searchers are using to find you; this makes it more difficult to find out which keywords are leading people to your site.

AdWords fills this void; it gives you valuable insight into which keywords and ads brought visitors to your site. These insights can then be used in other aspects of your online marketing efforts to drive more traffic to your website.

Google AdWords is a tool you should seriously consider as a lead generation tactic. It is fairly easy to implement and monitor and you are in complete control of how much you spend. When used in conjunction with other lead generation tactics, it can be a very productive element within your online marketing mix.

Related Articles:
10 Things You Must Consider to Build Your Online Marketing Strategy
What You Don’t Know about Google Ad Extensions Is Hurting Your AdWords Campaign | Part 1
What You Don’t Know about Google Ad Extensions Is Hurting Your AdWords Campaign | Part 2

Ben Molfetta
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