Why Content Developers Are Central to Online Marketing

Many businesses don’t realize how critical  continuous content development is to achieving online marketing goals.
Content must be central to any online marketing strategy; on-going content creation and distribution is  the first thing you must commit to if you want to be successful online.
Content developers play a key role in the online marketing world; they create material that is of interest and value to your target prospects.
What exactly do online content developers do?
Successful online marketing starts with a strong online presence. In this respect, content developers play an undeniably important role.

  • Website Content

A content developer crafts decision-facilitating information that communicates your business’s value to prospects. With captivating content and compelling calls-to-action (CTAs), website visitors will be compelled to move to a next step in your business development process.

  • Keyword Implementation

Content must boost search engine rankings by using keywords in copy, headings, and hyperlinks. Keyword use is just one search engine optimization (SEO) factor Google considers when ranking webpages, but it’s certainly important.
Properly researched and implemented keywords help get your webpages on the first page of Google results. Earning a high ranking is critical. Many – if not the majority of – visits to your website will come from prospects finding your webpages through Google.

  • Multimedia Marketing

It’s best to leverage different content types. Multimedia content helps you reach different types of audiences as some topics are better suited for one format over another. For example, if you have a lot of statistics and data to share, create an easy-to-digest infographic.
Some example content formats are:

  • Blog posts
  • Email newsletters
  • Pay-per-click (PPC) ads
  • Videos
  • Podcasts
  • Infographics
  • Articles
  • Case Studies

Content creation and promotion – through a variety of media and channels – sends signals to your target audience that you are an industry authority and willing to share your expertise.

Content Developers are Strategists

Content developers do more than just actually develop content.
They’re strategists who help you meet your specific business goals. To be effective, content developers must gain an in-depth understanding of the business, its competitors, industry trends, and the prospect’s decision making process.
For objectives such as lead generation, entering a new market or changing your revenue mix, content is a means to an end. The strategic value of content in realizing these objectives solidifies content creators as key players in your online marketing efforts.

The Bottom Line

Engaging content drives leads, improves search engine rankings, and establishes you as an industry expert. Your business stands out from competition as a result.
This is why your online marketing plan can’t meet its potential without the ability to consistently generate and distribute relevant and insightful content.

>> Core Online Marketing is an outsourced online marketing agency with expertise in online advertising, content creation, content distribution, SEO, and much more! Contact us or sign up for our free online marketing seminar.

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Ben Molfetta