You are probably using LinkedIn to connect with other professionals. It’s an ideal B2B networking tool, and should be an integral part of your online marketing strategy if you sell to other businesses.
The most important thing to remember is that people on social media are just as busy as you are. Give them something of value that is relevant to them, and you’ll be well on your way to social media success.
The infographic below, from TopDog Social Media, describes 20 LinkedIn Do’s and Don’ts.
I co-founded Core Online Marketing (formerly Core Marketing Strategies) after more than twenty years of marketing, sales and general management experience in a large corporate environment and with start-up technology companies. I use my expertise in business and marketing strategy development to assist small and mid-sized businesses grow through effective use of online marketing.
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