Warning: Ignore Google+ at Your Peril

by Ben Molfetta | Oct 23, 2014

Is your business on Google+?

If your answer is “no”, that’s not surprising.

Many businesses, both B2C and B2B, either don’t know about Google+ or have decided that it isn’t worth the effort.

While Google+ may not be the most popular social network, there is one thing that makes it an absolutely essential piece of any online marketing strategy: it is crucial for search engine optimization (SEO).

Google+ Is For Real

According to experts at a recent Search Engine Watch panel discussion in Denver, Google is heading toward placing more and more weight on social signals for search rankings – this trend started in earnest with the Hummingbird update of 2013.

“If you are not active on Google+, start now. Google gets its purest social signals from Google+, and they can often impact SEO more than Facebook,” says Merry Morud, social advertising director at aimClear.

If you relentlessly post new content on Google+ and actively engage with other users, it will only help your search engine rankings – particularly if you can create an audience for your material.

Beyond the importance of the social signals, having a verified Google+ profile is essential for a myriad of other search factors, from local search to Google Authorship.

Here are some of our previous posts, which will give you a better understanding of the scope of the influence of Google+:

• Why You Should Be On Google+ (And How-To Get Started) [Infographic]
• Use Google+ Communities in Your Online Marketing Efforts
• 9 Simple Must-Dos to Properly Set Up Your Company Google+ Profile
• How to Set Up Google Authorship (And Boost Your SEO!)
• Why Google+ Local Is Important [Infographic]

Google continues to place more value on social signals, especially from Google+. If you want your company to rank well online, and ultimately drive more inbound leads, you can’t afford to ignore Google+.

>> Core Online Marketing can help your business drive leads and succeed online. Contact us now or attend our complimentary online marketing seminar to learn more.

Want to make social media management easier? Download our FREE resource guide: “Top 5 Social Media Management Tools for Small Businesses” (some are even free!).

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Ben Molfetta

I co-founded Core Online Marketing (formerly Core Marketing Strategies) after more than twenty years of marketing, sales and general management experience in a large corporate environment and with start-up technology companies. I use my expertise in business and marketing strategy development to assist small and mid-sized businesses grow through effective use of online marketing.

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