Significant research has been conducted over the years to determine how buyers are influenced and make decisions. Work by Robert Cialdini on “The Psychology of Influence” and Patrick Renvoise on “Neuromarketing” has provided marketers with valuable insight into what it takes to get prospects to “yes”.
This information is especially important when developing online conversion strategies; how do we compel prospects to take a next step in the buying process, and get them to identify themselves so we can engage them in lead nurturing.
The following infographic describes 10 tactics you should use to increase conversions. Optimizing your conversion rate is critical to revenue growth; the higher the conversion rate, the more prospects you will move to the bottom of the sales funnel.
Check out the infographic from Help Scout below for the 10 conversion tactics.
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