by | Feb 25, 2015

Content marketing is an integral part of any online marketing strategy for two reasons:

  1. It connects with, educates, and nurtures your target audience/customers.
  2. It enhances search engine results pages (SERPS).

But blogging, articles, and other types of written content just aren’t enough. Your content strategy must include video if you want to take the next step toward engaging your audience and making a real impact.
Videos – more than other types of content – have a great potential to be shared and remembered. You shouldn’t ignore the powerful potential of video as a business development tool.
Here are 7 compelling statistics that explain why your business needs to invest in video:

1.     The Number of Video Posts Is Rising

A recent Cisco study reports that video will account for 75% of all Internet traffic, both business and consumer, by 2018.

2.     Videos Are Memorable

80% of Internet users remember watching a video ad on a website they visited in the past 30 days, according to Online Publishers Association.

3.     Videos Compel Action

According to Forbes Insights, 65% of senior executives have visited a vendor’s website after watching a video.
And, a survey by Brightcove found that when consumers had a good video experience, 39% were more likely to research the brand or product further.

4.     Videos Are Shareable

Another stat from the Forbes Insights report: over 50% of senior executives share videos with colleagues at least weekly.

5.     Videos Are Effective

According to the latest 2015 research by Content Marketing Institute and Marketing Profs, 61% of businesses surveyed say video content is an effective tactic.

6.     Videos Are Trusted

Brightcove’s research reveals that 24% of consumers globally say video is their “most trusted” source of branded content.

7.     Videos Are Preferred

Brightcove’s survey gives us another insight – 44% of consumers said video was more “appealing” to them than other types of brand communication.
When it comes to executives, 30% of executives under the age of 40 indicated they prefer video for reviewing business information, according to the Forbes Insights report.

The Bottom Line
Videos must be part of your content strategy. If you are not incorporating videos into your online marketing strategy, you are already behind the curve. Don’t let your competitors get an edge online – get committed to creating shareable, popular, interesting, compelling video content. It’s what your prospects want!

>> Core Online Marketing is an outsourced digital marketing agency with expertise in video strategy, content creation, content marketing, SEO, and much more! Contact us or sign up for our free online marketing seminar.

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Ben Molfetta
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