What You Need to Know about #Hashtags [Infographic]

by Ben Molfetta | Mar 5, 2015

You know the hashtag. It’s the # sign before phrases or words, usually on social media (although sometimes you’ll see it on a T-shirt or a blog title…like this one!).
Their purpose on social media is to categorize content and connect people who are talking about the same things. You can use them to connect with your audience, customers, influencers in your industry, or anyone of interest. You can also use them to establish a social media brand for your business.
Hashtags can be used on most of the popular social media networks, including:

• Twitter (where the hashtag was born)
• Facebook
• Google+
• Instagram
• Pinterest

How Should My Business Use Hashtags?

Check out this infographic from The Huffington Post, which – ignoring the American Express promotional content at the bottom – gives a great introduction for the power of hashtags and hashtag best practices:
>> Core Online Marketing is an outsourced digital marketing agency with expertise in content creation, social media, SEO, email marketing, and much more! Contact us or sign up for our free online marketing seminar.

Like this? You might also like:

• Why You Should Use LinkedIn Sponsored Updates to Promote Content
• Use New Twitter Features to Boost Your Social Media Strategy
• Warning: Ignore Google+ at Your Peril

• Author
• Recent Posts

Ben Molfetta

I co-founded Core Online Marketing (formerly Core Marketing Strategies) after more than twenty years of marketing, sales and general management experience in a large corporate environment and with start-up technology companies. I use my expertise in business and marketing strategy development to assist small and mid-sized businesses grow through effective use of online marketing.

Latest posts by Ben Molfetta (see all)

• Does Your Website Suck? - April 3, 2024
• Why You Need an Online Marketing Plan - March 21, 2024
• 7 “Must-Do’s” For Online Marketing Success - March 7, 2024