![12 Things Your Website Home Page Needs to Drive Results [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2014/02/12-homepage-elements-hubspot-infographic11-1.png)
Your website is central to your online marketing infrastructure. A properly constructed and maintained website will continuously work for you – driving qualified opportunities and increasing the number of prospects that turn into customers.
If your website isn’t attracting and converting leads, then it’s not structured for online marketing success.
It all starts with the home page; your home page often determines whether a visitor will spend time on your site or hit the back button and move to another site.
The infographic below from Hubspot highlights 12 home page elements that will impact results. You don’t necessarily need to include all 12 elements – that will be determined by your objectives for the site and the expectations of your target audience.
However, the infographic provides a good checklist to evaluate whether your home page is effective as a business development tool or whether it needs more work.
Core Focus: One of the items cited in the infographic is video. Home page videos can reinforce your expertise and develop trust and credibility with the prospect, which in turn results in improving your conversion rates. Some of our upcoming posts will provide insight about incorporating video in your online content strategy.
Image source: HubSpot
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