Link building is a crucial component of any online marketing strategy. When other websites link to your website, it sends important signals to Google (and other search engines) that your website is credible, authoritative, and relevant.
Link building, or off-page optimization is weighed more heavily than on-page search engine optimization (SEO) and is therefore always an important activity to engage in. Links can be secured through networking, generating positive online reviews, lo cal directories, guest blogging, press releases, and more!
The best link sources are those websites with higher search engine rankings and online authority. This generally means that harder-to-secure links are more valuable, as those types of websites do not give out links easily.
An article today from Search Engine Watch, a website dedicated to analyzing the fine points of SEO, discusses 5 important things to remember when approaching your link building strategy:
1. Links are Still Essential to Google’s Search Algorithm: Google may be cracking down on spam activities and black-hat link building strategies, but that doesn’t mean good links aren’t still central to rankings.
2. Link Building is Not the Same as Content Marketing: Many online marketers have dubbed content marketing the new link building. This simply isn’t the case. Content must build value, and not be created purely for SEO purposes.
3. Content Marking is Difficult (If You Want to Do It Well): You need specialists like writers, industry experts, and designers to properly execute a successful content marketing strategy.
4. Supercharge Your Content Marketing with Link Building: If you are creating worthy content, you need to get it out there with link building. Get people talking about it and linking to it.
5. You Can Always Build Links (Even without Great Content): If you’re unable to create great content, you can still engage in link building. Things like reviews and directories can be instrumental in forming a solid inbound link foundation.
We encourage you to read this post in detail, as it gives simple link building advice that small and mid-sized businesses need to incorporate into their online strategies.
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