We are pleased that one of our articles was published in the Mississauga Board of Trade’s (MBOT) bi-monthly magazine.
MBOT is the chamber of commerce for the city of Mississauga. They strive to create a thriving, innovative business community within Mississauga, ultimately promoting a prosperous economic landscape for the city. Their magazine provides practical information for local businesses on topics such as business news, solutions, and trends.
The September issue focuses on education, and is entitled “Training for Success”. One of our founders, Ben Molfetta, wrote about education-based marketing in the September 2013 issue of the MBOT publication.
Ben’s article can be found on page 7, and is called “Why You Need an Education-based Marketing Strategy”. He argues that education-based marketing needs to be an essential component of your marketing strategy – and particularly for your web-based marketing.
“The business that assists prospects through the decision-making process by providing decision facilitating information is, in all likelihood, the business they will choose once they feel confident enough to make a purchase.”
The article outlines some of the online tools and approaches that support this type of information-based lead nurturing:
- Marketing Automaton
- Blogs
- Newsletters
- Webinars
- Downloadable PDFs
Related
3 Online Marketing Secrets that Every Business Owner Should Know
Marketing Automation: A Critical Piece of the Online Marketing Puzzle
A Framework for Online Marketing Success
Check out Ben’s article for more details about these important elements of a successful online marketing strategy.
- How Businesses Can Leverage Millennial Employees [Video] - December 10, 2014
- Read Our Article in the Mississauga Board of Trade’s Special Feature on Marketing and Communication - November 20, 2013
- Core Online Marketing Featured in the Mississauga Board of Trade Magazine - October 1, 2013