by | Nov 5, 2014

How can your business harness the possibilities online marketing has to offer, in such a way that investments in these activities will drive revenue growth?

That’s the question every business owner is asking, as the importance and potential of online marketing continue to grow.

As we always say at Core Online Marketing – online marketing is no longer just a ‘nice to have’. It’s a must for businesses that want to stay competitive in today’s digital world.

But where do you start. Begin with your business development process – lead generation, lead nurturing, lead conversion and post sales optimization – and figure out how to optimize each phase of the business development process using online tools.

Revenue-GrowthUsing Online Marketing to Optimize Your End-to-End Business Development Process

  • Inbound leads are generated when prospects search online and find an organization’s website, blog, or content posted on social media networks. By definition, inbound leads are well qualified because a prospect “has put their hand up”.
  • Lead nurturing can be done through various online means such as emails, webinars, eBooks, white papers, or videos. Prospects may not be ready to buy now and may require decision-facilitating information –providing it is in your best interests.
  • Lead Conversion is supported through calls to action (CTAs) posted on websites or social networks, as well as dedicated landing pages. The ultimate goal is to convert prospects into customers, so you must focus on getting them to say “yes” at each decision point.
  • Post sales optimization becomes easier with online tools such as surveys, social media engagement, e-coupons, and new product announcements distributed through email. A customer base is a very valuable asset that is often underleveraged.

If your organization implements online tools appropriately, relentlessly, and consistently at each phase of the business development process, you will find that positive business results – increased leads, conversions, and revenue – are inevitable. Sustainable results will not come in a week or month, but will only be achieved through a day-in, day-out commitment over time.

>> Core Online Marketing has a team of experts ready to implement a comprehensive online marketing strategy for your business. Contact us now!

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Ben Molfetta
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