Mobile search is booming. When people look for local businesses on their mobile devices, Google provides relevant results with reviews, photos, contact information, directions and a web site link.
Businesses should set up and manage their Google listing to ensure they get found for local searches and that searchers get the information they need, which will increase conversion.
Here’s a quick infographic that describes why Google+ Local is important to your business.
The Bottom Line
If you do business in a finite geographical area, Google+ Local is an online marketing tool your business should be taking advantage of. The more active you are on your page, and the more reviews you get, the more often you will appear in the search results. This will increase your visibility and credibility, and give you a leg up on competitors who are not active on Google+ Local.
Related articles:
Why Google+ Is Important For Your Business
Why You Should Be On Google+ (And How-To Get Started) [Infographic]
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