The Bounce Rate—Demystified! [Infographic]

What is bounce rate? How do I find out what my site’s bounce rate is? And how do I improve it? These are common questions business owners have when they see a Google Analytics report of their website statistics. If you don’t have Google Analytics installed on your...

3 Important Statistics Every B2B Business Needs to Know

B2B businesses invest in various tactics to generate leads and drive sales; search engine optimization, tradeshows, advertising in industry publications, online advertising, cold calling, referrals… What is often missing is the ability to develop value-based...

The Critical Role of Online Marketing Analyst

Analytics is critical to online marketing success; a recent Forbes article has pegged 2014 as the year of digital marketing analytics. Once a web site is built, or social networks are put in place, the work has just begun. On-going analysis of results, and refinement...
The 4 Steps of Online Marketing Analytics

The 4 Steps of Online Marketing Analytics

In a recent blog, we stressed the importance of analytics. If you are not fully aware of what is and isn’t working, then you may just be spinning your wheels and spending time (and money) needlessly. The good news about measuring online marketing activities is that...