by Ben Molfetta | Jun 26, 2015
Any business that wants to drive meaningful results through online marketing should be using Google Analytics. The insights from this free analytical tool will help you refine your online marketing activities so that they get better over time. When you first delve...
![The 14 Most Important Online Marketing Metrics [Infographic]](https://1j20ti2ketyc2evt3x3q9eb8-wpengine.netdna-ssl.com/wp-content/uploads/2015/04/14-Most-Important-Metrics-to-Focus-in-Your-Digital-Marketing-Campaign-1-850x675.jpg)
by Ben Molfetta | Apr 1, 2015
Online marketing offers access to an unprecedented amount of analytical data. The ability to closely monitor key performance metrics, in real-time, allows us to fine-tune search engine optimization (SEO) practices, test email campaigns, adjust online advertising...
by Ben Molfetta | Aug 22, 2014
What is bounce rate? How do I find out what my site’s bounce rate is? And how do I improve it? These are common questions business owners have when they see a Google Analytics report of their website statistics. If you don’t have Google Analytics installed on your...
by Ben Molfetta | Jul 18, 2014
B2B businesses invest in various tactics to generate leads and drive sales; search engine optimization, tradeshows, advertising in industry publications, online advertising, cold calling, referrals… What is often missing is the ability to develop value-based...
by Ben Molfetta | Mar 5, 2014
Analytics is critical to online marketing success; a recent Forbes article has pegged 2014 as the year of digital marketing analytics. Once a web site is built, or social networks are put in place, the work has just begun. On-going analysis of results, and refinement...
by Ben Molfetta | Jan 24, 2014
In a recent blog, we stressed the importance of analytics. If you are not fully aware of what is and isn’t working, then you may just be spinning your wheels and spending time (and money) needlessly. The good news about measuring online marketing activities is that...
