by Ben Molfetta | Apr 21, 2021
Over the years we have stressed the importance of analytics. In this age of the digital buyer, it is critical to be aligned with informational needs and user experience expectations when prospects go online. To make sure this happens, you must gather and analyze data,...
by Ben Molfetta | Sep 10, 2020
In our previous post in this series, we talked about analytics tools that businesses can use to measure the impact of their online marketing activities. Today, we’ll explain how to develop your analytics strategy. As with any marketing or business strategy,...
by Ben Molfetta | Sep 5, 2020
One of the best things about engaging in marketing activities on the Internet is the degree to which you can measure your results. When you place an ad in a newspaper or magazine or do direct mail, you may have a sense of how many people you are potentially reaching....
by Ben Molfetta | Jun 26, 2015
Any business that wants to drive meaningful results through online marketing should be using Google Analytics. The insights from this free analytical tool will help you refine your online marketing activities so that they get better over time. When you first delve...
![The 14 Most Important Online Marketing Metrics [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2015/04/14-Most-Important-Metrics-to-Focus-in-Your-Digital-Marketing-Campaign-1-850x675.jpg)
by Ben Molfetta | Apr 1, 2015
Online marketing offers access to an unprecedented amount of analytical data. The ability to closely monitor key performance metrics, in real-time, allows us to fine-tune search engine optimization (SEO) practices, test email campaigns, adjust online advertising...
by Ben Molfetta | Aug 22, 2014
What is bounce rate? How do I find out what my site’s bounce rate is? And how do I improve it? These are common questions business owners have when they see a Google Analytics report of their website statistics. If you don’t have Google Analytics installed on your...
