Social media should be part of any organization’s online marketing mix. The strategic use of social platforms can significantly expand your company’s reach, give you access to new audiences, enhance your credibility, and allow you to engage with prospects and...
Pay-per-click (PPC) advertising can be an effective part of an online marketing strategy. It can boost your business’s visibility and generate inbound leads, particularly if you’re launching a new initiative or want to drive traffic to a page not ranking well with...
Content is the currency for online marketing success. You need relevant, sought-after, compelling content to boost search engine rankings and to develop credibility with prospects and influencers. Blogging should be an important part of any online content strategy....
Your first job online is to “get found”. This means that prospects and customers must be able to find your website when they are searching for what you do. Otherwise, you don’t get the chance to compete for their business. Ranking well on search engines, in particular...
The goal of our buyer beware series is to help business owners make informed business decisions when it comes to online marketing. Previously, we have released a general warning about some online marketers engaging in questionable practices, as well as a blog about...
![How to Craft a Perfect Blog [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2016/02/Crafting-the-perfect-blog-300x171-2-1.png)
