Technology is creating opportunities in many industries – while also wreaking havoc. Leading-edge companies are making strategic use of technology to innovate and differentiate by creating increased value for prospects and customers. They’re also using technology to...
Did you know that you could be missing out on up to 80% of your sales opportunities due to poor lead nurturing? This stat comes from MarketingSherpa, a research firm that specializes in tracking what works and what doesn’t in marketing. Nurtured leads are far more...
Last year – for the first time ever – queries coming from mobile devices surpassed those coming from desktops. This May, Google will be updating its mobile-friendly algorithm, making it increasingly important for businesses to optimize their websites for mobile...
Social media should be part of any organization’s online marketing mix. The strategic use of social platforms can significantly expand your company’s reach, give you access to new audiences, enhance your credibility, and allow you to engage with prospects and...
Pay-per-click (PPC) advertising can be an effective part of an online marketing strategy. It can boost your business’s visibility and generate inbound leads, particularly if you’re launching a new initiative or want to drive traffic to a page not ranking well with...
