by Ben Molfetta | May 4, 2020
Businesses have been shaken to the core by the dreaded coronavirus. Even though it’s creating unprecedented challenges, we will get through this. What will things look like when we do? A recent issue of the Economist surmises that “we will face a new business...
by Ben Molfetta | Mar 28, 2018
Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...
by Ben Molfetta | Feb 16, 2018
We know in this age of “digital disruption” that staying up to date with technology is essential to running a successful business. For small and mid-sized businesses, taking advantage of digital platforms is crucial to staying competitive and leveling the playing...
by Ben Molfetta | Aug 30, 2017
If you are a distribution company, I encourage you to read the article on CNBC.com, “Amazon juggernaut sets its sights on its next victim: The middleman”. It describes how distributors are being squeezed by companies like Amazon because “sales in general are going to...
by Ben Molfetta | Jul 28, 2017
Are you actively seeking out online reviews for your business? If not, you should be. People believe in the authenticity of reviews, and your prospective customers are forming opinions based on what others are saying on the internet – opinions that have a direct...