Google is constantly working on improvements to its algorithm, in order to deliver the most relevant results to searchers. Your job as a business owner is to get your business found online by people who are looking for what you do, so you need to be aware of what...
It takes under two-tenths of a second for visitors to form their first opinion after landing on your website and under three for their eyes to reinforce that opinion. So first impressions really do matter – especially when it comes to landing pages. A landing page is...
Google’s AdWords pay-per-click (PPC) advertising allows businesses to bid for their ad to show up in search results for relevant keywords. As the name suggests, you only pay if searchers actually click on your ad, which links to a designated landing page on your site....
More products are being sold online than ever before, by both B2B and B2C companies. This trend will continue as buyers get increasingly comfortable with purchasing online and more businesses incorporate e-commerce into their sales model. Businesses that sell – or...
Ongoing content development is a must for online success. Your target customers are scouring the internet for the latest and greatest information that will help them make informed buying decisions. Up-to-date content establishes you as an industry authority and...
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