These days, search engine optimization (SEO) is not for the faint of heart. As Google continues to refine its algorithm, the path to ranking well in search has become increasingly complex. You can’t simply slap a bunch of keywords on a page and expect to rank well....
Business owners are increasingly recognizing that a strong online presence – and taking advantage of the possibilities offered by online marketing – is a business imperative. What is driving this realization? Firstly, business owners are seeing that the way prospects...
When we decided to specialize in providing online marketing services five years ago, we made a conscious decision to do it in a marketing-driven way. To us it wasn’t about “gaming” the search engines or about quick hits. It was about using these powerful new...
Email marketing has existed since the Internet’s birth, acting as an effective method of sending targeted messages to key audiences. However, optimizing email campaigns is becoming an increasingly strategic priority, as businesses aim to generate and nurture more...
Pay per click advertising, commonly known as PPC, is an effective way to market your business online. PPC is just like it sounds; you create an online ad and you pay when people click on that ad. Those clicks lead to your website, or wherever you have targeted for...
