Social media is a critical element within an online marketing strategy as these networks can be used to create brand awareness and credibility. Two social networks that have been receiving more attention lately are Instagram and Pinterest. These are photo- and...
Video has become a powerful tool for businesses to market products and services, making it critical for your content strategy to incorporate this medium. With a well thought out strategy, video marketing has the potential to: Improve search engine ranking. Google...
Content marketing is the central component of any effective online marketing strategy. For your online marketing activities to have an impact, you must commit to frequent and on-going development and distribution of content such as blogs, emails, videos, whitepapers,...
If you are engaging in online marketing, then you understand the importance of content. But you may not be sure about how frequently you should be blogging and emailing in order to generate results with prospects and search engines. The first point is that you must be...
Local search engine optimization (SEO) is all about making sure people in your geographical area find your business when they search online. These are potential customers – you need to be found for these local search queries and make it easy for them to contact...