In our initial buyer beware article, we recommended that you stay away from online marketing service providers that use “black hat” search engine optimization (SEO) tactics. What Are “Black Hat” Tactics? As search engines refine their algorithms, they continue to get...
These days, search engine optimization (SEO) is not for the faint of heart. As Google continues to refine its algorithm, the path to ranking well in search has become increasingly complex. You can’t simply slap a bunch of keywords on a page and expect to rank well....
Business owners are increasingly recognizing that a strong online presence – and taking advantage of the possibilities offered by online marketing – is a business imperative. What is driving this realization? Firstly, business owners are seeing that the way prospects...
When we decided to specialize in providing online marketing services five years ago, we made a conscious decision to do it in a marketing-driven way. To us it wasn’t about “gaming” the search engines or about quick hits. It was about using these powerful new...
Email marketing has existed since the Internet’s birth, acting as an effective method of sending targeted messages to key audiences. However, optimizing email campaigns is becoming an increasingly strategic priority, as businesses aim to generate and nurture more...
