Your first job online is to “get found”. This means that prospects and customers must be able to find your website when they are searching for what you do. Otherwise, you don’t get the chance to compete for their business. Ranking well on search engines, in particular...
The goal of our buyer beware series is to help business owners make informed business decisions when it comes to online marketing. Previously, we have released a general warning about some online marketers engaging in questionable practices, as well as a blog about...
Small businesses need a strong online presence. It’s no longer a “nice to have”. If you aren’t doing the right things online, you are likely falling behind your competitors. A recent article in The Washington Post discusses this very point – with statistics that...
In our initial buyer beware article, we recommended that you stay away from online marketing service providers that use “black hat” search engine optimization (SEO) tactics. What Are “Black Hat” Tactics? As search engines refine their algorithms, they continue to get...
These days, search engine optimization (SEO) is not for the faint of heart. As Google continues to refine its algorithm, the path to ranking well in search has become increasingly complex. You can’t simply slap a bunch of keywords on a page and expect to rank well....
