Local search engine optimization (SEO) is all about making sure people in your geographical area find your business when they search online. These are potential customers – you need to be found for these local search queries and make it easy for them to contact...
We speak with many business owners over the course of a year and they ask us lots of questions about online marketing. Over the next several months I will blog about some of the questions we’re asked most frequently. The question I will address in this blog is; “How...
Any business that wants to drive meaningful results through online marketing should be using Google Analytics. The insights from this free analytical tool will help you refine your online marketing activities so that they get better over time. When you first delve...
Many businesses don’t realize how critical continuous content development is to achieving online marketing goals. Content must be central to any online marketing strategy; on-going content creation and distribution is the first thing you must commit to if you want...
There are tangible business benefits to be derived from ongoing content development and distribution, including: Lead generation: Valuable content drives traffic to your website – some of this traffic will turn into qualified leads. Higher Close Rates: If your content...