Content marketing is the central component of any effective online marketing strategy. For your online marketing activities to have an impact, you must commit to frequent and on-going development and distribution of content such as blogs, emails, videos, whitepapers,...
If you are engaging in online marketing, then you understand the importance of content. But you may not be sure about how frequently you should be blogging and emailing in order to generate results with prospects and search engines. The first point is that you must be...
Local search engine optimization (SEO) is all about making sure people in your geographical area find your business when they search online. These are potential customers – you need to be found for these local search queries and make it easy for them to contact...
We speak with many business owners over the course of a year and they ask us lots of questions about online marketing. Over the next several months I will blog about some of the questions we’re asked most frequently. The question I will address in this blog is; “How...
Any business that wants to drive meaningful results through online marketing should be using Google Analytics. The insights from this free analytical tool will help you refine your online marketing activities so that they get better over time. When you first delve...
